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Blonde Moment

Purple Shampoo $8.99


Blondes, your wash day just got brighter. Not Your Mother’s Purple Treatment Shampoo combines the power of toning—you know, maintaining the vibrancy of your blonde and fighting brassy and yellow tones—with the benefits of our gently cleansing shampoo.

  • Vegan
  • Gluten Free
  • Color Safe
  • Fights Brass
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Never sacrifice color for care again

Formulated with dark violet pigments and violet rice extract, this purple shampoo cleanses and moisturizes while keeping color fresh.

  • For natural or dyed blonde, highlighted and gray hair
  • Dark violet pigments reduce brass and fight against yellow tones
  • Gently cleanses and moisturizes
  • Fruity floral scent

How to Use

Shampoo & conditioner wash tutorial
Purple Shampoo
Love this shampoo! It's my favorite go to when yellow or brassy colors start showing up! Love the smell and the way it leaves my hair feeling strong and healthy and perfectly toned! This purple shampoo is a keeper!!
Purple Shampoo
It's a great shampoo for blondes or hi lights. I used it with the matching conditioner and it doesn't dry out your hair like a lot of purple/blue tinted shampoos.

Frequently asked questions

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