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California Privacy Rights Notice

Your Privacy Rights – California

Not Your Mother’s (“NYM”) is required under the California Privacy Rights Act of 2020 (“CPRA”), as it amends the California Consumer Privacy Act of 2018 (“CCPA”), to provide certain information to California residents about how we collect, use, and share their Personal Information in our capacity as a business, and about the rights and choices California residents may have concerning their Personal Information. For the purposes of this section, “Personal Information” has the meaning provided in the CCPA.

This section applies only to California residents. As a California resident, you have the rights listed below. However, these rights are not absolute, and, in certain cases, we may decline your request as permitted by law. 

To exercise any of these rights, please email 

Only you, or someone legally authorized to act on your behalf, may make a request related to your Personal Information.

Consumer Right




You may request that we provide the following information about how we have collected and used your Personal Information during the past twelve (12) months:

·       The categories of Personal Information we have collected about you;

·       The sources from which that Personal Information was collected;

·       The business or commercial purpose for collecting, selling, and/or sharing your Personal Information;

·       The categories of Personal Information we shared or sold about you;

·       The categories of third parties to whom we shared or sold Personal Information about you;

·       The categories of Personal Information we disclosed for a business purpose; and

·       The categories of third parties to whom we disclosed Personal Information about you for a business purpose.


Request a Copy of Your Personal Information

You may request a copy of your Personal Information.


You may submit a request that NYM disclose the categories and specific pieces of Personal Information that we have collected, used, or disclosed about you in the past twelve (12) months, unless doing so is impossible or involves disproportionate effort.


Please note that simply because NYM has provided the categories of Personal Information it may collect pursuant to California law does not mean NYM necessarily collected all of the specific pieces of Personal Information listed for any given person. Also, please note where Personal Information was disclosed within the past twelve (12) months, it may have been disclosed only to service providers.



You may request to edit or correct your Personal Information at any time.



You may have the right, under certain circumstances, to request that we delete the Personal Information you have provided to us.


Opt-out of Sales and/or Sharing

The California Consumer Privacy Act (“CCPA”) may classify our use of some of these services as “sharing” your Personal Information with the partners that provide the Services. You can opt-out of the “sharing” of your Personal Information.


Limit Processing of Sensitive Personal Information

We only use sensitive Personal Information as necessary for our (1) Service delivery and operations, (2) compliance and protection, (3) research and development, or (4) Service improvement and analytics purposes in accordance with CCPA. If we use sensitive Personal Information outside the permitted purposes of CCPA, we will provide you with the right to limit processing of sensitive Personal Information.



Exercising Your Privacy Rights






In order to protect your Personal Information from unauthorized access or deletion, we may require you to verify your credentials before you can submit a rights request. If you do not have an account with us, or if we suspect your account has been accessed without your authorization, we may ask you to provide additional Personal Information for verification.


NYM is legally obligated to verify your identity when you submit a request. We may request additional information from you to verify your identity. If you submit a request to delete your Personal Information, you will also be required to confirm the deletion request by email.


If we are subsequently unable to confirm your identity, we may refuse your rights request.


Use of Authorized Agents

You may use an authorized agent to submit a rights request. If you do so, the authorized agent must present signed written authorization to act on your behalf, and you will also be required to independently verify your own identity directly with us and confirm with us that you provided the authorized agent permission to submit the rights request. This verification process is not necessary if your authorized agent provides documentation showing that the authorized agent has power of attorney to act on your behalf under Cal. Prob. Code §§ 4121 to 4130.