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It's a State of Mind

We celebrate our differences and create high quality, salon-inspired, clean haircare products for all generations. We’re bold, different and always evolving.

It all starts with you

You’re our muse. That’s why we’re always listening, from behind the scenes in sunny Florida, where every product we develop starts with you. We make a path for every person to express their unique self because self expression = self love. Consider this your open invitation to share your hair needs. We truly are better together.

NYM Est. 2010 Tampa, FL

All we see are possibilities

We reimagine your haircare products, building in benefits you didn’t know were possible. We transform salon treatments and the latest haircare trends into at-home realities. We source clean, quality ingredients that don’t quit. And, we are cruelty free. Innovation is definitely our love language.

We’re also always up-front about what’s in our products, and more importantly, what’s not. Our labels never lie.

Cruelty Free
Clean
Innovation
LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎ LIVE YOUR HAIR’S BEST LIFE‏‏‎ ‎‏‏‎ ‎‏‏‎

Oh, and you should know we're also supportive of the communities where we live, work and play.

We are proud to bring awareness and partner with incredible organizations such as the Young Survivors (YSC), Embrace Race, the Tampa Organization of Black Affairs (TOBA), St. Vincent de Paul Food Pantry, and Hospice. And in 2020 we donated to over 900 hospitals across the country to support our first responders.

It’s a promise

You can count on us to keep the love flowing, the ingredients clean, and the bar high.

So, to our curly girls and clean freaks, to our beach babes and our triple threats, to every single one of you natural beauties, go ahead and push play on your next adventure.

We got you.

Curl Talk

Let your curls do the talking!
Explore the Collection
6.0 fl oz
Curl Talk
Defining Cream
Frizz Control
$8.99+
6.0 fl oz
Curl Talk
Sculpting Gel
Flexible Hold
$8.99+
Refreshing Foam
Curl Talk
Refreshing Foam
Define & Shine
$8.99
Activating Mousse
Curl Talk
Activating Mousse
Soft-touchable Hold
$8.99
Leave-In Conditioner
Curl Talk
Leave-In Conditioner
Detangling
$8.99
Gentle Shampoo
Curl Talk
Gentle Shampoo
Cleansing
$8.99
3-in-1 Conditioner
Curl Talk
3-in-1 Conditioner
Frizz Control
$8.99
Deep Conditioning Mask
Curl Talk
Deep Conditioning Mask
Intense Hydration
$8.99
Scalp Cleansing Oil
Curl Talk
Scalp Cleansing Oil
Removes Build-up
$8.99
Hard Hold Gel
Curl Talk
Hard Hold Gel
Maximum Hold
$8.99
Scalp & Hair Treatment Oil
Curl Talk
Scalp & Hair Treatment Oil
Nourish & Shine
$8.99