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Privacy Policy

Not Your Mother’s Privacy Policy

Last Updated: November 3, 2021

  • Overview
  • Information We Collect
  • How We Use the Information We Collect
  • How We Share the Information We Collect
  • Cookies
  • Third Parties
  • Your Privacy Rights – General Information
  • How to Make Data Requests – Information for California Residents
  • Information for Nevada Residents
  • Retention of Data
  • Children’s Privacy
  • Security
  • Third Party Applications and Integrations Used by NYM
  • Third Party Websites
  • Updates to This Privacy Policy
  • Contact Information

Overview

This Privacy Policy describes Not Your Mother’s (owned by DeMert Brands) (“NYM”) policies regarding the collection, use, and disclosure of information about you in connection with your use of our website (www.notyourmothers.com (the “Site”) and the products provided directly to our Customers (the “Services”). The terms “we”, “us”, and “Not Your Mother’s,” “NYM,” refers to DeMert, Inc., with its headquarters in Tampa, Florida.

When you use our Services, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy.

A link to a Portable Document Format (PDF) version of the policy can be found here.

Information We Collect

NYM collects personal information to facilitate your use of the NYM Site or Services. “Personal Information” means information that identifies or is reasonably capable of identifying an individual, directly or indirectly, and information that is being associated with an identified or reasonably identifiable individual.

Personal Information That We Collect Directly From You

NYM collects the following categories of information directly from individuals through the Site or Services:

Category of Personal Information

Name

Phone Number

Email Address (for example, emails sent to hello@nymbrands.com)

Physical Address

IP Address

Browsing History

Credit Card Number and Related Financial Information

Transaction History (of Ordered Products)

Physical Characteristics Related to Hair Type

Email Communications

Answers to Surveys

Customer Support Communications

Any Attachments Attached to an Email Communication or Other Customer Support Communication

Ordered Product Information, Including Product Size, Product Quantity, Cost of Ordered Products, and Order Tracking Number

Shopping Bag Information, Including Product Size, Product Quantity, Cost of Ordered Products

Customer Reviews, Including Number of Stars on a Scale of 1-5, Content of the Review, and the Date of the Review

NYM Account Information, including First Name, Last Name, Email Address, Password that is Created by You When Setting Up Your Account, Date You Created the Account, Location, Uploaded Photograph, Product Wish List, Hair Type, Order History, and All Stored Physical Addresses

Information Involved in a Product Purchase, including Name, Shipping Address, Billing Address, Credit Card Number, Name on Credit Card, Expiration Date on Credit Card, CVC Code

NYM collects the following categories of information directly from individuals through its Surveys that it sends to Customers, including, but not limited to, its Pre-Purchase Email Marketing Survey, Post-Purchase Email Marketing Survey, and Customer Service Coupon Survey(s), using Google Forms:

Category of Personal Information

Response as to What Interested the Customer in the Product (Free Form)

Response as to What NYM Can Do To Improve (Free Form)

Response as to What NYM Could Do To Change the Customers Mind in the Future (Free Form)

Gender Identity

Age (Free Form)

Hair Type

Response as to What Brought the Customer to the NYM Site (Free Form)

Response as to What Prompted the Customer to Try NYM Products (Free Form)

NYM Product Collection(s) that Customer Purchased From

NYM Products that Customer Purchased

Response as to Questions Customer Had Prior to Making a Product Purchase with NYM (Free Form)

Response as to What NYM Can Do to Make Its Shopping Experience Better (Free Form)

Response as to What Other Brands Customer Considered Before Buying from NYM (Free Form)

Response as to What Other Products Customer Would Like NYM to Add to Its Product Line (Free Form)

Response as to Any Other Information the Customer Would Like to Provide to NYM (Free Form)

Full Name

Full Mailing Address

Product Name As It Appears on the Package of the NYM Product

NYM Product UPC Number

NYM Product Lot Number

Store Name and Location Where Customer Purchased the NYM Product

Date of NYM Product Purchase by Customer

Response as to Issues Customer May Have Experienced with the NYM Product

 

This Personal Information is only collected if the Customer actively opts in and fills out the Surveys provided to that Customer

How We Use the Information We Collect

For the general Internet user and potential Customer, the Personal Information we collect and the practices described above are undertaken in an effort to provide you with the best experience possible, protect you from risks related to improper use and fraud, and help us maintain and improve NYM’s offerings. We may use your Personal Information to:

  • Provide You with NYM Services. NYM uses your Personal Information to provide you with its Products, Services, and Site pursuant to its Terms of Use for the Site and this Privacy Policy.
  • Comply with Legal and Regulatory Requirements. NYM processes your Personal Information as required by applicable laws and regulations.
  • Protect the Security and Integrity of Our Site. NYM uses your Personal Information to further our security practices related to Personal Information.
  • Provide You with Customer Support. NYM processes your Personal Information anytime that you reach out with issues arising from your use of the Site.
  • Optimize and Enhance Our Services. NYM uses your Personal Information to understand how our Site is being used to help us improve our Site.
  • Market Our Services to You. NYM may contact you with information about our Services. We will only do so with your permission, which can be revoked at any time.
  • Other Business Purposes. NYM may use your information for additional purposes if that purpose is disclosed to you before we collect the information or if we obtain your consent.

For our Customers, we may use the Personal Information we collect or receive through the Service (alone or in combination with other data we source) for the purposes and on the legal bases identified below:

  • To perform our contract with you for the purchase or use of the Products or Services or where we have not entered into a contract with you, in accordance with our legitimate interests to operate and administer our Services.
  • To enforce compliance with our contractual obligations and applicable law, and to protect the rights and safety of our Customers in reliance on our legitimate interest to protect against misuse or abuse of our Services and to pursue remedies available.
  • To meet legal requirements, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms.
  • To provide information to representatives and advisors, including attorneys and accountants, to help us comply with legal, accounting, or security requirements in reliance on our legitimate interests.
  • To prosecute and defend a court, arbitration, or similar legal proceeding.
  • To respond to lawful requests by public authorities, including to meet national security or law enforcement requirements.
  • To provide, support, and improve the Products and Services to perform our contract with you for the use of the Services or where we have not entered into a contract with you, in reliance on our legitimate interests in administering and improving the Site and Services and providing certain features. When we share your Personal Information with third parties, we take steps to protect your information in a manner that is consistent with our obligations under applicable privacy laws.
  • To combine and anonymize data about our Customers and our Customers’ use of the Services in order to create aggregate, anonymized statistics, which we may use to provide certain features within the Services and for promoting and improving the Services in reliance on our legitimate interests.

How We Share the Information We Collect

NYM will not share your Personal Information with third parties, except as described below.

  • Third-Party Service Providers and Vendors.NYM may share your Personal Information with third-party service providers for business or commercial purposes. Your Personal Information may be shared so that they can provide us with services, including identity verification, fraud detection and prevention, security threat detection, payment processing, Customer support, data analytics, Information Technology, advertising, marketing, data processing, network infrastructure, storage, transaction monitoring, and tax reporting. NYM shares your Personal Information with these service providers only so that they can provide us with their services, and we prohibit our service providers from using or disclosing your Personal Information for any other purpose. Our third-party service providers are subject to strict confidentiality obligations.
  • Law Enforcement.NYM may be compelled to share your Personal Information with law enforcement, government officials, and regulators.
  • Corporate Transactions.NYM may disclose Personal Information in the event of a proposed or consummated merger, acquisition, reorganization, asset sale, or similar corporate transaction, or in the event of a bankruptcy or dissolution.
  • Professional Advisors.NYM may share your Personal Information with our professional advisors, including legal, accounting, or other consulting services for purposes of audits or to comply with our legal obligations.
  • Consent. NYM may share or disclose your information with your consent.

If NYM decides to modify the purpose for which your Personal Information is collected and used, we will amend this Privacy Policy.

Cookies

When you access NYM’s Site, we may make use of the standard practice of placing tiny data files called cookies, flash cookies, pixel tags, or other tracking tools (“Cookies”) on your computer or other devices used to visit the NYM Site. We use Cookies to help us recognize you as a Customer, collect information about your use of the NYM Site to better customize our Services and content for you, and collect information about your computer or other access devices to assess and improve our Site and Services.

The purposes for which NYM uses Cookies in its Site include:

Purpose

Explanation

Website Functionality Cookies

These cookies allow you to navigate the NYM Site and use NYM Site features, such as “Add to Cart.”

Website Analytics

These cookies allow NYM to measure and analyze how our customers use the Site, to improve the NYM Site functionality, and enhance your shopping experience.

Advertising and Targeting

These cookies allows NYM to deliver ads that are relevant to you.

These cookies further allow NYM to limit the number of times that you see an ad and helps NYM measure the effectiveness of its marketing campaigns.

 

Please note that if you reject cookies, you will not be able to utilize some or all of the features NYM’s Site. If you do not consent to the placing of Cookies on your device, please do not visit, access, or use the NYM Site.

Your Privacy Rights – General Information

NYM is required under certain United States domestic data laws to provide certain information to individuals about how NYM collects, uses, and shares your Personal Information, and about the rights and choices that you may have concerning your Personal Information. The following sections provide an overview of the Personal Information that NYM collects, uses, and shares, outlines the rights that you have concerning your data, and the actions that you can take to make certain requests concerning your Personal Information.

Personal Information That NYM Collects, Uses, and Shares

For ease of reference, we have compiled the list below to demonstrate how we use the categories of Personal Information we have collected, used, and disclosed.

The purposes for the collection, use, and sharing of information include:

Category of Personal Information

How It Is Collected

How It Is Used

How It Is Shared

Name

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Phone Number

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Email Address (for example, emails sent to hello@nymbrands.com)

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third NYM.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Physical Address

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

IP Address

When you use the NYM website, it will collect your IP address automatically.

NYM will use this information to enhance your Site experience.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Browsing History

When you use the NYM website, it will save your browsing  history automatically.

NYM will use this information to enhance your Site experience.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Credit Card Number and Related Financial Information

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Transaction History (of Ordered Products)

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Physical Characteristics Related to Hair Type

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Email Communications

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Answers to Surveys

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Customer Support Communications

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Any Attachments Attached to an Email Communication or Other Customer Support Communication

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Ordered Product Information, Including Product Size, Product Quantity, Cost of Ordered Products, and Order Tracking Number

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Shopping Bag Information, Including Product Size, Product Quantity, Cost of Ordered Products

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Customer Reviews, Including Number of Stars on a Scale of 1-5, Content of the Review, and the Date of the Review

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

NYM Account Information, including First Name, Last Name, Email Address, Password that is Created by You When Setting Up Your Account, Date You Created the Account, Location, Uploaded Photograph, Product Wish List, Hair Type, Order History, and All Stored Physical Addresses

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Information Involved in a Product Purchase, including Name, Shipping Address, Billing Address, Credit Card Number, Name on Credit Card, Expiration Date on Credit Card, CVC Code

You have actively provided this information to NYM through the NYM Site.

NYM will use this information to directly respond to your requests through its Site.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

 

NYM collects the following categories of information directly from individuals through its Surveys that it sends to Customers, including, but not limited to, its Pre-Purchase Email Marketing Survey, Post-Purchase Email Marketing Survey, and Customer Service Coupon Survey(s), using Google Forms.

The purposes for the collection, use, and sharing of this Survey information includes:

Category of Personal Information

How It Is Collected

How It Is Used

How It Is Shared

Response as to What Interested the Customer in the Product (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What NYM Can Do To Improve (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What NYM Could Do To Change the Customers Mind in the Future (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Gender Identity

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Age (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Hair Type

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What Brought the Customer to the NYM Site (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What Prompted the Customer to Try NYM Products (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

NYM Product Collection(s) that Customer Purchased From

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

NYM Products that Customer Purchased

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to Questions Customer Had Prior to Making a Product Purchase with NYM (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What NYM Can Do to Make Its Shopping Experience Better (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What Other Brands Customer Considered Before Buying from NYM (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What Other Products Customer Would Like NYM to Add to Its Product Line (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to Any Other Information the Customer Would Like to Provide to NYM (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Full Name

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Full Mailing Address

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Product Name As It Appears on the Package of the NYM Product

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

NYM Product UPC Number

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

NYM Product Lot Number

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Store Name and Location Where Customer Purchased the NYM Product

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Date of NYM Product Purchase by Customer

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to Issues Customer May Have Experienced with the NYM Product

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

Response as to What Interested the Customer in the Product (Free Form)

You have actively provided this information to NYM through a NYM Survey.

NYM will use this information to directly respond to your requests and to enhance its Products and Services.

NYM does not sell information to third parties.

NYM may share information it is provided with third parties or vendors to respond to request or provide further services.

 

How to Make Data Requests - Information for California Residents

NYM is required under the California Consumer Privacy Act of 2018 (“CCPA”) to provide certain information to California residents about how we collect, use, and share their Personal Information, and about the rights and choices California residents may have concerning their Personal Information. For purposes of this section, “Personal Information” has the meaning provided in the CCPA.

Rights Afforded to California Residents

California consumers have the following rights under the CCPA with respect to their Personal Information. Please understand, however, that these rights are not absolute, and NYM may decline requests as permitted under applicable law.

  • Right to Request Access.You may submit a request that NYM disclose the categories and specific pieces of Personal Information that we have collected, used, or disclosed about you in the past twelve (12) months.
    • Without having to submit a request to access your Personal Information, you have the right to know what categories of Personal Information we have collected from consumers generally within the past twelve (12) months, where we got it, why we collected it, and with whom we shared it.
    • Please note that simply because NYM has provided the categories of Personal Information it may collect pursuant to California law does not mean NYM necessarily collected all of the specific pieces of Personal Information listed for any given person. Also, please note where Personal Information was disclosed within the past twelve (12) months as indicated in the last column of the table, it may have been disclosed only to service providers and/or third parties for business or commercial purposes so we can provide our Site or Services to you.
    • We have not “sold” Personal Information within the past twelve (12) months, as that term is defined by the CCPA.
  • Right to Request Deletion.You may submit a request that NYM delete the Personal Information that we have about you.
  • Right to Opt out of Sale of Personal Information.You have the right to opt out of the sale of your Personal Information. NYM does not sell your Personal Information.
  • Right Not to Receive Discriminatory Treatment.You have the right to exercise the privacy rights conferred by the CCPA without discriminatory treatment.

You may submit a request to access or delete your Personal Information by emailing us at privacy@nymbrands.com.

NYM is legally obligated to verify your identity when you submit a request. We may request additional information from you to verify your identity. If you submit a request to delete your Personal Information, you will also be required to confirm the deletion request by email.

You may designate an authorized agent to make a request under the CCPA on your behalf. Your authorized agent must submit proof that you have provided them with power of attorney pursuant to California Probate Code Sections 4000 to 4465. NYM may deny a request from a purported authorized agent who does not provide proof of authorization to act on your behalf.

Please understand that we are not obligated to provide you with a copy of your Personal Information more than twice in a twelve (12) month period pursuant to the CCPA.

To make a data request, you can elect to contact NYM through one of the following methods:

What happens after I submit a request?

Once we receive your request, we must first verify your identity. We will take commercially reasonable steps to verify your identity, including asking you to provide us with information to confirm your identity using the information we have on file. If you wish to designate an authorized agent to make a request on your behalf, please indicate that when submitting your request.

We will make good faith efforts to respond to your request. There may be circumstances under the CCPA in which we cannot, or need not, respond to your request. For example, we are not required to delete Personal Information needed to complete the transaction for which the Personal Information was collected, to detect fraudulent or illegal activity, or for legal compliance purposes. We are also not required to provide access or deletion where your identity could not be verified, where you have exceeded the number of requests you can make within a twelve (12) month period, or where the information contains legally privileged material or would violate the rights of others. If we determine that your request should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. 

Any requests that can be processed by us will be done so in no more than forty-five (45) days from the date we receive your request, unless we notify you that an extension is required. In case of an extended completion period, we will process your request in no more than ninety (90) days from the date of your original request. Consumers are limited to two requests to know/access their Personal Information within a twelve (12) month period.

Information for Nevada Residents

Nevada law (SB 220) requires website operators to provide a way for Nevada consumers to opt out of the sale of certain information that the website operator may collect about them. NYM does not sell your personal information to third parties as defined in Nevada law, and will not do so in the future without providing you with notice and an opportunity to opt-out of such sale as required by law. If you have any questions regarding our data privacy practices or our compliance with Nevada data privacy law, please contact us at privacy@nymbrands.com.

Retention of Data

NYM retains Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, NYM refer to these criteria in order to determine retention period:

  • Whether we have a legal or contractual need to retain the data;
  • Whether the data is necessary to provide our Products, Services, or Site; and
  • Whether our Customers would reasonably expect that we would retain the data until they remove it or until their accounts are closed or terminated.

When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.

Children’s Privacy

NYM’s Site is not intended for general audiences and is not directed to children under 17. We do not knowingly collect Personal Information from children under 17 through the Site. If you become aware that a child has provided us with Personal Information without parental consent, please contact us at privacy@nymbrands.com. If we become aware that a child under 17 has provided us with Personal Information without parental consent, NYM takes steps to remove such information.

Security

No security is foolproof, and the Internet is an insecure medium. We cannot guarantee absolute security, but we work hard to protect NYM and you from unauthorized access to or unauthorized alteration, disclosure, or destruction of Personal Information that we collect and store.

NYM addresses its guarantees as to privacy and security in the various agreements and data processing addendum that it enters into contractually with its Customers.

Third Party Applications and Integrations Used by NYM

The NYM Site uses third-party applications and integrations to enhance its customer service experience. NYM disclaims any and all liability and responsibility for the use of these applications and integrations, and encourages you to review their individual privacy policies before using the NYM website, purchasing products from NYM, or otherwise engaging with NYM:

The NYM Site contains links to the social networks Facebook, Instagram, TikTok, Twitter, and YouTube. NYM disclaims any and all liability and responsibility for your use of these sites, but encourages you to review their individual privacy policies before your use of these sites:

Updates to This Privacy Policy

NYM may revise this Privacy Policy from time to time. If NYM makes material changes to this Privacy Policy, we will notify you by email or by posting a notice on our Site prior to or on the effective date of the changes. By continuing to access or use the services after those changes become effective, you acknowledge the revised Privacy Policy.

Contact Information

If you have questions or concerns regarding this policy or our processing of your Personal Information, please feel free to contact NYM through the following:

Email: privacy@nymbrands.com

Address:

Not Your Mother’s Haircare c/o DeMert Brands

P.O. Box 82163

Tampa, FL 33682