Express your unique self with our innovations for every hair need.
smooth moves
Ready to try on a perfectly polished look? Our anti-frizz, hair-smoothing, shine-boosting Smooth Moves collection includes both in- and out-of-shower hair care products that deliver a salon-quality, sleek and smooth look with a reflective high shine.
Refresh, restore, and reset your curls with our comprehensive curl-care collection of hair products designed to serve all types of curly hair. Each product works to embrace and enhance your natural curl pattern without using harsh chemicals. Let your curls do the talking.
The magic behind our Naturals collection of hair care products is the carefully curated, naturally occurring ingredients. From mango butter and aquatic mint, to activated bamboo charcoal and matcha green tea—we scour the planet for powerful ingredients that make a noticeable difference.
Fight unwanted brassy and yellow tones and extend your color with hassle-free haircare that’s formulated to bring out the best in your blonde hair, from color and texture, to appearance and feel, without ever using harsh chemicals. Let’s kick brass.
Never sacrifice color for care again with our innovative collection of hair products that fight unwanted brassy hair in brunettes without the use of harsh chemicals, helping to extend your hair color without adding to the price tag or time commitment of your routine.
Welcome to a new reality, where your hair feels clean and freshly washed without a drop of water, and white residue is a thing of the past. Our dry shampoos absorb excess oil instantly so you can skip the wash and still enjoy the refresh.
We’re bringing the beach to you with our Beach Babe collection of texturizing hair products. It’s the secret weapon to achieving those signature tousled waves that leads everyone to believe you just spent the day relaxing at the beach. Wave hello to beachy hair.
See yourself anew with Not Your Mother’s Love for Hue Semi-Permanent Hair Color Creams. They’re an adventure in expressing every side of you with fresh and fun hair colors that never require a long-term commitment. Pick from eight shades, or create your own by mixing Copper Blaze or Silver Lining with any of the others. The color lasts four to six washes, at which point you decide: stick with it, or try on something new?
Bring your hair back to life with our Plump for Joy collection of hair products. Between the instant refresh you’ll get from the Dry Shampoo, to the maximum lift, boost of strength and added shine you’ll see with the Thickening Hair Lifter, this duo delivers hair that’s full of life.
Stronger, healthier hair looks good on everyone and now you can get it in just three steps with our collection that’s formulated with strengthening ingredients that work at the hair follicle.
