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Shop Our Collections

Express your unique self with our innovations for every hair need.

Smooth Moves Collection

smooth moves

Ready to try on a perfectly polished look? Our anti-frizz, hair-smoothing, shine-boosting Smooth Moves collection includes both in- and out-of-shower hair care products that deliver a salon-quality, sleek and smooth look with a reflective high shine.

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Smooth Moves
Shampoo
Anti Frizz
$8.99
Smooth Moves
7 Second Magic Hair Rinse
Instant Shine
$8.99
Smooth Moves
Conditioner
Anti Frizz
$8.99
Smooth Moves
Hair Priming Cream
Anti Frizz Heat Protector
$8.99

curl talk

Refresh, restore, and reset your curls with our comprehensive curl-care collection of hair products designed to serve all types of curly hair. Each product works to embrace and enhance your natural curl pattern without using harsh chemicals. Let your curls do the talking.

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NYM Kids
Detangler Spray
Curly Care
$6.99
NYM Kids
Defining Cream
Curly Care
$6.99
NYM Kids
Moisturizing Conditioner
Curly Care
$6.99
NYM Kids
Moisturizing Shampoo
Curly Care
$6.99

naturals

The magic behind our Naturals collection of hair care products is the carefully curated, naturally occurring ingredients. From mango butter and aquatic mint, to activated bamboo charcoal and matcha green tea—we scour the planet for powerful ingredients that make a noticeable difference.

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Tahitian Gardenia Flower & Mango Butter
Shampoo
Curl Definition
$8.99
Tahitian Gardenia Flower & Mango Butter
Conditioner
Curl Definition
$8.99
Tahitian Gardenia Flower & Mango Butter
Detangler
Curl Definition
$8.99
Tahitian Gardenia Flower & Mango Butter
Combing Cream
Curl Definition
$8.99

blonde moment

Fight unwanted brassy and yellow tones and extend your color with hassle-free haircare that’s formulated to bring out the best in your blonde hair, from color and texture, to appearance and feel, without ever using harsh chemicals. Let’s kick brass.

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Blonde Moment
Purple Shampoo
Toning
$8.99
Blonde Moment
Purple Conditioner
Hydrating
$8.99
Blonde Moment
Leave-In Conditioner
Seal & Protect
$8.99
Blonde Moment
Dry Shampoo
Tinted Blonde
$8.99

triple threat brunette

Never sacrifice color for care again with our innovative collection of hair products that fight unwanted brassy hair in brunettes without the use of harsh chemicals, helping to extend your hair color without adding to the price tag or time commitment of your routine.

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Triple Threat Brunette
Blue Shampoo
Toning
$8.99

clean freak

Welcome to a new reality, where your hair feels clean and freshly washed without a drop of water, and white residue is a thing of the past. Our dry shampoos absorb excess oil instantly so you can skip the wash and still enjoy the refresh.

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Clean Freak
Original Dry Shampoo
Refreshing
$8.99
Clean Freak
Unscented Dry Shampoo
Refreshing
$8.99
Clean Freak
Tapioca Dry Shampoo
Refreshing
$8.99
Clean Freak
Overnight Dry Shampoo
Refreshing
$8.99

beach babe

We’re bringing the beach to you with our Beach Babe collection of texturizing hair products. It’s the secret weapon to achieving those signature tousled waves that leads everyone to believe you just spent the day relaxing at the beach. Wave hello to beachy hair.

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Beach Babe
Dry Shampoo
Texturizing
$8.99
Beach Babe
Sea Salt Spray
Texturizing
$6.99
Beach Babe
Sea Salt Spray
Soft Waves
$6.99
Beach Babe
Blonde Hair Lightener
Hair Lightener
$8.99

love for hue

See yourself anew with Not Your Mother’s Love for Hue Semi-Permanent Hair Color Creams. They’re an adventure in expressing every side of you with fresh and fun hair colors that never require a long-term commitment. Pick from eight shades, or create your own by mixing Copper Blaze or Silver Lining with any of the others. The color lasts four to six washes, at which point you decide: stick with it, or try on something new?

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Love for Hue
Semi-Permanent Color Cream
Vibrant Color
$13.99

plump for joy

Bring your hair back to life with our Plump for Joy collection of hair products. Between the instant refresh you’ll get from the Dry Shampoo, to the maximum lift, boost of strength and added shine you’ll see with the Thickening Hair Lifter, this duo delivers hair that’s full of life.

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Plump for Joy
Dry Shampoo
Body Building
$8.99
Plump for Joy
Thickening Hair Lifter
Volumizing
$6.99

way to grow

Stronger, healthier hair looks good on everyone and now you can get it in just three steps with our collection that’s formulated with strengthening ingredients that work at the hair follicle.

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Way To Grow
Shampoo
Long & Strong
$7.99
Way To Grow
Conditioner
Long & Strong
$7.99
Way To Grow
Leave-In Conditioner
Long & Strong
$8.49