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Express your unique self with our innovations for every hair need.

Smooth Moves

Ready to try on a perfectly polished look? Our anti-frizz, hair-smoothing, shine-boosting Smooth Moves collection includes both in- and out-of-shower hair care products that deliver a salon-quality, sleek and smooth look with a reflective high shine.

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Shampoo
Smooth Moves
Shampoo
Anti Frizz
$8.99
7 Second Magic Hair Rinse
Smooth Moves
7 Second Magic Hair Rinse
Instant Shine
$8.99
Conditioner
Smooth Moves
Conditioner
Anti Frizz
$8.99
Hair Priming Cream
Smooth Moves
Hair Priming Cream
Anti Frizz Heat Protector
$8.99
Hair Mask
Smooth Moves
Hair Mask
Intense Conditioning
$8.99
Hair Shine Serum
Smooth Moves
Hair Shine Serum
Anti Frizz
$8.99

Curl Talk

Refresh, restore, and reset your curls with our comprehensive curl-care collection of hair products designed to serve all types of curly hair. Each product works to embrace and enhance your natural curl pattern without using harsh chemicals. Let your curls do the talking.

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6.0 fl oz
Curl Talk
Defining Cream
Frizz Control
$8.99
6.0 fl oz
Curl Talk
Sculpting Gel
Flexible Hold
$8.99
Scalp Scrub
Curl Talk
Scalp Scrub
Exfoliating
$8.99
Refreshing Foam
Curl Talk
Refreshing Foam
Define & Shine
$8.99
Activating Mousse
Curl Talk
Activating Mousse
Soft-touchable Hold
$8.99
Leave-In Conditioner
Curl Talk
Leave-In Conditioner
Detangling
$8.99
Gentle Shampoo
Curl Talk
Gentle Shampoo
Cleansing
$8.99
3-in-1 Conditioner
Curl Talk
3-in-1 Conditioner
Frizz Control
$8.99
Deep Conditioning Mask
Curl Talk
Deep Conditioning Mask
Intense Hydration
$8.99
Scalp Cleansing Oil
Curl Talk
Scalp Cleansing Oil
Removes Build-up
$8.99
Hard Hold Gel
Curl Talk
Hard Hold Gel
Maximum Hold
$8.99
Scalp & Hair Treatment Oil
Curl Talk
Scalp & Hair Treatment Oil
Nourish & Shine
$8.99
Mini Styling Set
Curl Talk
Mini Styling Set
$9.99

Blonde Moment

Fight unwanted brassy and yellow tones and extend your color with hassle-free haircare that’s formulated to bring out the best in your blonde hair, from color and texture, to appearance and feel, without ever using harsh chemicals. Let’s kick brass.

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Purple Shampoo
Blonde Moment
Purple Shampoo
Toning
$8.99
Purple Conditioner
Blonde Moment
Purple Conditioner
Hydrating
$8.99
Purple Toning Mask
Blonde Moment
Purple Toning Mask
Deep Conditioning
$8.99
Leave-In Conditioner
Blonde Moment
Leave-In Conditioner
Seal & Protect
$8.99
Dry Shampoo
Blonde Moment
Dry Shampoo
Tinted Blonde
$8.99

Triple Threat Brunette

Never sacrifice color for care again with our innovative collection of hair products that fight unwanted brassy hair in brunettes without the use of harsh chemicals, helping to extend your hair color without adding to the price tag or time commitment of your routine.

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Blue Shampoo
Triple Threat Brunette
Blue Shampoo
Toning
$8.99
Blue Conditioner
Triple Threat Brunette
Blue Conditioner
Hydrating
$8.99
Blue Toning Mask
Triple Threat Brunette
Blue Toning Mask
Deep Conditioning
$8.99
Dry Shampoo
Triple Threat Brunette
Dry Shampoo
Tinted Brunette
$8.99

Clean Freak

Welcome to a new reality, where your hair feels clean and freshly washed without a drop of water, and white residue is a thing of the past. Our dry shampoos absorb excess oil instantly so you can skip the wash and still enjoy the refresh.

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7.0 fl oz
Clean Freak
Original Dry Shampoo
Refreshing
$6.99
7.0 fl oz
Clean Freak
Unscented Dry Shampoo
Refreshing
$6.99
Tapioca Dry Shampoo
Clean Freak
Tapioca Dry Shampoo
Refreshing
$6.99
Dark Tint Dry Shampoo
Clean Freak
Dark Tint Dry Shampoo
Refreshing
$6.99
Dark Tint Dry Shampoo 2-Pack
Clean Freak
Dark Tint Dry Shampoo 2-Pack
Refreshing
$10.99

Beach Babe

We’re bringing the beach to you with our Beach Babe collection of texturizing hair products. It’s the secret weapon to achieving those signature tousled waves that leads everyone to believe you just spent the day relaxing at the beach. Wave hello to beachy hair.

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7.0 fl oz
Beach Babe
Dry Shampoo
Texturizing
$6.99
8.0 fl oz
Beach Babe
Sea Salt Spray
Texturizing
$6.99
8.0 fl oz
Beach Babe
Sea Salt Spray
Soft Waves
$6.99
Blonde Hair Lightener
Beach Babe
Blonde Hair Lightener
Hair Lightener
$8.99

Plump For Joy

Bring your hair back to life with our Plump for Joy collection of hair products. Between the instant refresh you’ll get from the Dry Shampoo, to the maximum lift, boost of strength and added shine you’ll see with the Thickening Hair Lifter, this duo delivers hair that’s full of life.

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7.0 fl oz
Plump for Joy
Dry Shampoo
Body Building
$6.99
8.0 fl oz
Plump for Joy
Thickening Hair Lifter
Volumizing
$6.99

Way To Grow

Stronger, healthier hair looks good on everyone and now you can get it in just three steps with our collection that’s formulated with strengthening ingredients that work at the hair follicle.

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Shampoo
Way To Grow
Shampoo
Long & Strong
$7.99
Conditioner
Way To Grow
Conditioner
Long & Strong
$7.99
Leave-In Conditioner
Way To Grow
Leave-In Conditioner
Long & Strong
$8.49

Naturals

The magic behind our Naturals collection of hair care products is the carefully curated, naturally occurring ingredients. From mango butter and aquatic mint, to activated bamboo charcoal and matcha green tea—we scour the planet for powerful ingredients that make a noticeable difference.

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Shampoo
Tahitian Gardenia Flower & Mango Butter
Shampoo
Curl Definition
$8.99
Conditioner
Tahitian Gardenia Flower & Mango Butter
Conditioner
Curl Definition
$8.99
Detangler
Tahitian Gardenia Flower & Mango Butter
Detangler
Curl Definition
$8.99
Combing Cream
Tahitian Gardenia Flower & Mango Butter
Combing Cream
Curl Definition
$8.99
Shampoo
Royal Honey & Kalahari Desert Melon
Shampoo
Repair & Nourish
$8.99
Conditioner
Royal Honey & Kalahari Desert Melon
Conditioner
Repair & Nourish
$8.99
Leave-In Conditioner
Royal Honey & Kalahari Desert Melon
Leave-In Conditioner
Repair & Nourish
$8.99
Shampoo
Rice Water & Himalayan Moringa
Shampoo
Superior Strength
$8.99
Conditioner
Rice Water & Himalayan Moringa
Conditioner
Superior Strength
$8.99
Protein Hair Rinse
Rice Water & Himalayan Moringa
Protein Hair Rinse
Superior Strength
$8.99
Shampoo
Blue Sea Kale & Pure Coconut Water
Shampoo
Weightless Hydration
$8.99
Conditioner
Blue Sea Kale & Pure Coconut Water
Conditioner
Weightless Hydration
$8.99
Shampoo
Aquatic Mint & Coastal Sea Holly
Shampoo
Scalp Refresh
$8.99
Conditioner
Aquatic Mint & Coastal Sea Holly
Conditioner
Scalp Refresh
$8.99
Hair & Scalp Mist
Aquatic Mint & Coastal Sea Holly
Hair & Scalp Mist
Scalp Refresh
$8.99
Shampoo
Matcha Green Tea & Wild Apple Blossom
Shampoo
Ultimate Nutrition
$8.99
Conditioner
Matcha Green Tea & Wild Apple Blossom
Conditioner
Ultimate Nutrition
$8.99
Hair Mask
Matcha Green Tea & Wild Apple Blossom
Hair Mask
Ultimate Nutrition
$8.99
Shampoo
Activated Bamboo Charcoal & Purple Moonstone
Shampoo
Clarify & Detox
$8.99
Conditioner
Activated Bamboo Charcoal & Purple Moonstone
Conditioner
Clarify & Detox
$8.99
Scalp Scrub
Activated Bamboo Charcoal & Purple Moonstone
Scalp Scrub
Clarify & Detox
$8.99
Conditioner
Sicilian Blood Orange & Black Currant
Conditioner
Soften & Shine
$8.99
Hair Mask
Sicilian Blood Orange & Black Currant
Hair Mask
Soften & Shine
$8.99
Shampoo
Coconut Milk & African Marula Oil
Shampoo
High Moisture
$8.99