This purple shampoo is formulated with rich violet pigments to reduce yellow or brassy tones for natural or dyed blondes, highlighted, and gray hair.

Blonde Moment Shampoo is purple because, if you look at a color wheel, it is directly opposite from yellow on the color wheel. Since they're opposites, this means they effectively "cancel" each other out when added. This means when you add the violet/purple pigments in our Blonde Moment Purple Shampoo to your yellow tones, the unwanted yellow will be neutralized!

We recommend Blonde Moment Purple Shampoo be used 2-3 times a week or as needed, depending on how often you're washing!

For best results, we recommend using Blonde Moment Purple Shampoo 2-3 times a week, or as needed.

Yes! Blonde Moment Purple Shampoo is great for temporary toning of bleached hair. We recommend using our purple shampoo 2-3 times a week, or as needed.

Our Blonde Moment toning line uses deep violet pigments, but they're not permanent dyes - they're water soluble. This means that it won't dye your hair purple! If you feel like you see a slight "purple" tint, just follow up with a clarifying shampoo on any affected areas! We suggest using our Activated Bamboo Charcoal Shampoo.