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Not Your Mother's Naturals Shampoo Bottles
Commitment to clean

Standards? We’ve all got ‘em. And for us, they’re constantly growing and expanding. No harsh chemicals across the board. No animal testing. It’s Just salon-quality formulas that go the distance over and over again.  

Now, Naturals is taking this a step further with everyday essentials that deliver, thanks to naturally derived ingredients designed to go to work, giving you the moisturizing, nourishing and replenishing benefits you crave with zero compromise.

When it comes to Naturals, you can have it all because we wear our heart on our sleeve. 

Naturally Derived Ingredients

Formulated with select ingredients from nature that provide a specific benefit to each formula.

No Chemical
Baddies

No sulfates, silicones, parabens, dyes or drying alcohols here! 

Dermatologist
Tested 

Extra-gentle formulas for total peace of mind.

Cruelty-Free/
Vegan-Friendly  

No animal testing with majority-vegan formulas.