Usually, hair begins to appear brassy/orange when eumelanin (another word for the reddish/brown pigments within our hair) becomes exposed during the lightening process. Lighter hair tones have less eumelanin (meaning they're less susceptible to looking orange) than darker tones, which is why this product is best suited for blonde to light brown hair. 

Gradual lighteners, like Beach Babe Blonde Hair Lightener, work by using a very low level of lightening agents. These lightening agents do permanently alter the hair fiber and have been known to damage hair. That being said, we've specifically formulated this product to work effectively without any unecessary drying. Strands are left lighter, brighter, and moisturized thanks to this formula!

The formula works to gradually lighten the pigments in your hair. After a few uses, you will begin to notice how effectively it works and can tailor how many times a week you use it to suit your hair needs. We recommend starting slow and increasing usage once you begin to feel comfortable applying!

You actually don't have to have the sun to see results from Beach Babe Blonde Hair Lightener! It is also heat-activated, meaning you can use your blowdryer to achieve similar lightening results. 

We recommend always asking your stylist before coloring/dying hair, making sure to let them know when the last time you used a product like Beach Babe Blonde Hair Lightener was. They can then utilize a compatible hair processing method. 

Yes! Lightening results are permanent due to the way that Beach Babe Blonde Hair Lightener works. It makes its way through the hair shaft and into the cortex to react with the pigments in your strands, which give your hair its color. This means the lightening you see is permanent!