What Is aura boost? Not Your Mother’s Newest Hair Innovation
aura boost introduces a new kind of hair experience, one that strengthens stressed strands and elevates your mood through a fragrance-led wash experience. Each aura boost shampoo and conditioner pairing is designed to help you feel lighter, clearer, and more grounded from the moment you lather.
With four options—Anti-Frizz, Hydrate, Thickening, and Restore—the collection supports hair that’s frizzy, dry, flat, or breakage-prone, giving you a personalized reset that meets both your hair needs and your headspace.
The Big Idea: An In-Shower Reset for Your Hair and Your Headspace
This collection was created around the concept of an in-shower reset, a moment where cleansing becomes emotional cleansing, too. Instead of treating wash day as a chore, aura boost turns it into a wash day ritual that helps rinse away buildup, fatigue, and low energy.
Each formula creates a lush lather that strengthens your strands while its fragrance brings you back to center. With every wash, you’re caring for your hair and giving your mind a soft place to land.
The Science Behind aura boost: Peptides, Magnesium & Sensorial Scents
Every formula includes:
- Peptides — The foundation of each peptide shampoo option in the line. Known to support stronger, more resilient strands.
- Magnesium — A core part of magnesium hair care routines. Helps maintain balance and overall hair integrity.
- Targeted Actives — Hyaluronic Acid, Aloe, Green Tea Extract, or Amino Acids depending on your needs.
- Immersive Fragrances — Crafted to help restore calm, spark confidence, or ground your senses.
The aura boost strengthening system is rooted in science and elevated through scent, giving you a reset for your hair and your aura.
How to Choose Your aura boost Ritual by Hair Type & Concern
Use your primary hair goal to find your match:
- Dryness + softness → Hydrate (Dewdrop Dreamer)
- Frizz + smoothing → Anti-Frizz (Halo Smoother)
- Volume + lift → Thickening (Lift-Off Star)
- Repair + breakage reduction → Restore (Midnight Reviver)
For an emotional match, choose the scent and energy profile that aligns with your aura.
Which aura boost Ritual Matches Your Aura? Meet the Personas
Each aura boost system is inspired by a distinct energy archetype designed to align with your hair goals and your inner vibe:
The Halo Smoother — Anti-Frizz
Sleek, poised, glossy, composed.
She prefers clean lines, humidity-proof calm, and sculpted elegance.
The Dewdrop Dreamer — Hydrate
Soft, hydrated, serene, glowing.
She embodies gentle restoration, airy movement, and all things softness.
The Lift-Off Star — Thickening
Bold, boosted, confident, bright.
She thrives on big hair, big energy, and take-up-space volume.
The Midnight Reviver — Restore
Grounded, renewed, resilient, silky.
She’s rebuilding strength emotionally and physically, choosing softness with power.
Your aura helps guide your ritual: pick the system that feels like you, or the version of yourself you want to step into.
Hydrate: Daily Moisture Reset with Apple Wood Calm
For dryness or dullness, the hydrating shampoo and conditioner system delivers a lightweight but deeply effective moisture boost. Aloe softens, while peptides and magnesium support healthier-feeling strands. The grounding Apple Wood fragrance enhances your wash day ritual with a sense of calm and clarity.
This ritual speaks directly to The Dewdrop Dreamer, the soft-life luminary who craves serenity, moisture, and effortless shine. Her aura is airy, hydrated, and glowing, making this hydrating reset her perfect energetic and haircare match.
This duo acts as a daily hair reset ritual for anyone craving softness, shine, and a moment to breathe during their routine.
Anti-Frizz: Frizz Control & Coconut Pistachio Comfort
The anti-frizz shampoo and conditioner system is ideal for anyone battling halo frizz, humidity, or puffiness. Powered by hyaluronic acid, peptides, and magnesium, it helps smooth and strengthen while keeping hair moisture balanced. The cozy Coconut Pistachio scent creates a calm, soothing reset.
If your aura aligns with The Halo Smoother—poised, polished, and effortlessly sleek—this is your ideal match. She’s defined by clean lines, glossy finishes, and a calm, controlled energy that mirrors the smooth, frizz-free results this system delivers.
As part of your routine, layering this duo with a frizz control cream approach helps extend smoothness across multiple wash days, especially in humidity-prone climates.
Thickening: Fuller-Feeling Strands with Vanilla Chai Volume
If your hair craves lift and fullness, the thickening shampoo and conditioner system delivers noticeable density and bounce. Green tea extract energizes each strand, while peptides and magnesium help hair feel more substantial. The warm Vanilla Chai scent adds a confident, uplifting mood to your routine.
This system is made for The Lift-Off Star—bold, boosted, electrified by volume, and unapologetically expressive. Her aura commands space and thrives on fullness, making this volumizing shampoo and conditioner pairing the foundation of her signature look.
These work effortlessly as a volumizing shampoo and conditioner for anyone wanting airy lift without sacrificing softness or touchability.
Restore: Strength & Repair for Stressed, Breakage-Prone Hair
When strands feel weakened from heat, chemicals, or stress, the restoring shampoo and conditioner system steps in. Amino acids, peptides, and magnesium reinforce fragile strands and support long-term resilience. The comforting Sandalwood Iris scent transforms your shower into a grounding ritual.
If your energy aligns with The Midnight Reviver, this is your ideal recharging ritual. She’s in her healing era, rebuilding strength, embracing softness, and choosing restoration in every aspect of her routine. This system mirrors that journey with deep repair and grounded calm.
The pairing works beautifully as a repairing peptide shampoo and conditioner option for those rebuilding softness and strength as their hair returns to health.
How to Use aura boost: From In-Shower Reset to Post-Shower Glow
Turn your routine into a true hair reset ritual:
- Lather with intention: Massage in your preferred aura boost shampoo and conditioner combination, one step at a time.
- Let it soak: Give the product time to work, especially with strengthening or repairing shampoo and conditioner formulas. Breathe in the scents to awaken your mood.
- Rinse away what you don’t need: This is where the emotional reset meets your wash day ritual.
- Step into your glow: Softer, stronger hair meets a clearer, lighter-feeling aura.
How aura boost Fits into the Not Your Mother’s Lineup
aura boost expands NYM’s universe by introducing wash care that nurtures both hair health and emotional wellbeing. While favorites like Curl Talk or All Eyes On Me amplify styling, aura boost transforms the foundation of your routine, your in-shower moment.
With dedicated systems including hydrating shampoo and conditioner, anti-frizz shampoo and conditioner, thickening shampoo and conditioner, and restoring shampoo and conditioner, this collection offers a fully personalized, sensorial wash experience.
It’s haircare that supports your energy as much as your strands, and a simple, meaningful way to boost your aura starting in the shower. Find out which aura boost product is for you with the quiz.
