- Helps smooth and hydrate dry, stressed strands
- Helps strengthen hair to reduce breakage
- Fortifying complex of aloe, peptides and magnesium helps restore balance and softness
- Helps nourish without heaviness or buildup
- For dry, stressed, or breakage-prone hair
- Grounding Apple Wood Scent
aura boost
Hydrate Shampoo $10.99
Hydration Boost
Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent.
$10.99
Hydrate Shampoo
Hydrate ConditionerLean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent.
- Cruelty Free
- Vegan
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All Hair Types
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Dermatologist Tested
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Benefit
Soft is the new strong
Results
Before
After
“
This shampoo left my scalp feeling so clean and my hair feeling so refreshed! My hair has never looked so healthy after using a shampoo. Not Your Mother’s never disappoints!
“
It cleans my scalp so well — you get that fresh, lightweight “wow” feeling — but it never dries out my hair or scalp. On the contrary, it feels very gentle, hydrating, and comfortable to use. I love the pleasant scent and the bright, modern packaging design. This is definitely a shampoo I enjoy using every day because it truly makes my hair look healthier.
“
This shampoo definitely lives up to what it claims, my hair is dry and this has been a new fav product of mine it makes my hair feel hydrated, softer and smoother. I also love the scent!
