Skip to content

FREE SHIPPING on all orders $25+

Top Searches

  • Shampoo
  • Styling Mousse
  • Dry Shampoo
  • Hair Cream
  • Hair Lifter
  • Curl Foam
  • Styling
  • Frizz Control

No results

Curl Bonding 101: How our special formulations add bounce and banish breakage

13 of January, 2025
Curl Bonding 101: How our special formulations add bounce and banish breakage
Hair trends in curly care

At Not Your Mother’s, we love curly hair. In fact, we like to think of our curl routine products including Curl Talk Bonding Shampoo as a love letter to curls and coils. How else would you describe shampoos and conditioners that boost healthy hair and help you serve up those trendy hair styles?

But let’s get technical for a hot minute, specifically the innovation and technology that goes into creating our shampoo and conditioner and styling products.

Curl-tastic benefits

Did you know that Curl Talk Bonding Shampoo and styling products:

Are formulated for all curly hair types. Big curls, loose curls, waves that might be curls and coils that can’t be mistaken for anything else. 

Gently cleanse and hydrate. We don’t believe in harsh formulations or ingredients. Instead, NYM Curl Talk washes off any flakes or product while infusing your curls with moisture. Think of it as a hug for your hair. Okay, maybe not a hug, but a magic wand in shampoo version! 

Controls frizz. We know how challenging it can be to style curls only to have them all frizzed up just as you leave the house. Not Your Mother’s Curl Talk Bond Shampoo & Conditioner are infused with protein that works to strengthen and repair damaged bonds. That means that your hair will look smoother, and frizz will be banished. 

The entire line smells incredible. We are only slightly obsessed with the refreshing citrus and jasmine scent. Okay, we lie. We live for the scent that smells like the love child of lemonade and a field of wildflowers.  

Related: how to layer your hair products to smell incredible

A reminder about what bond builders do: 

If you’re a bit fuzzy about what exactly bond building products do, here’s a quick reminder. When you color or heat style or vigorously brush your hair, you could be damaging the bonds responsible for keeping the strands of your hair strong – and curly. Bond building products repair those broken bonds, and voila! Healthier looking and feeling hair. That’s why we created Curl Talk Bond Building products.

Curl Talk Bond Building Shampoo. Our silicone-free shampoo is like a hug for your hair every time you wash. Seriously, it’s tough on damage, but gentle on curls.

Curl Talk Bond Building Conditioner. Like peanut butter and jelly or mac and cheese, some things are just better together. So, while our curl bond building shampoo is amazing on its own, it’s definitely elevated when you follow up with our bond building conditioner. Incidentally, you’ll have a lot less breakage, fewer split ends and frizz that doesn’t take over!

Directions for use:  It’s wash day! Now, what? Take a deep breath and let’s play salon for a bit. Lather and work shampoo into wet hair. Massage in from root to tip. Rinse thoroughly. For the best results, follow up with Curl Talk Bond Building Conditioner. Use as often as needed. Pro tip: It’s not just your face that needs a bit more moisture during colder winter months. It’s a good idea to condition your hair on the regular so you’re not left with parched strands.

One more thing. If your curls are looking damaged, you probably could use a more intensive treatment in the form of Not Your Mother’s Curl Talk Bond Building Mask. We love the way this protein infused treatment works to up the shine while sealing in intensive moisture. You can use it after shampooing (or after conditioning) for an added boost. Apply a generous scoop of this mask to freshly rinsed hair and leave in for 5-10 minutes before rinsing thoroughly.