Not Your Mother’s hair technology and innovation
Last year was a big one for us here at NYM. Much like Alicia Keys, we were on fire creating and launching new products to style, sculpt and cleanse your beautiful tresses.
Some of our big trends in 2024 hair included innovative use of hair technology. So when you wanted hair that behaved, we created the wax stick of your dreams. Scalp health was a big draw this year as well, so we created a scalp serum that addressed your entire scalp microbiome. Dark hair? Healthy Hair? Trendy Hair? Oh, yeah. We created products for you as well, to keep your style perfect and your color safe.
Have a look at some of our most popular new product launches of 2024:
Wax on: We feel pretty confident letting you know that All Eyes On Me 3-in-1 Wax Stick was one of your all-time favorite launches of the year. From keeping baby hair perfectly in place, to taming random stray hairs, this was a fave product to keep on hand at all times!
Frizz? What frizz? NYM superfans asked us to create a product for those of you with sensitive curls. Curl Talk Fragrance & Protein Free Defining Cream banishes flakes while defining each and every curl. What could be better for curly girlies?
Make scalp irritation a thing of the past with NYM’s Balancing Act Soothing Serum. This incredibly gentle formula nourishes and hydrates your scalp to relieve dryness, itchiness, flaking and redness. And a healthier scalp means healthier hair. Apply ¾ of a dropper to gently towel-dried hair and massage in – never rub!
A deeper dive. Not Your Mother’s Balancing Act Detoxifying Scalp AHA Exfoliant instantly removes things like sebum that causes the greasies and dandruff flakes. Since it’s a chemical formulation (instead of a rough physical scrub), your scalp is treated (pun intentional!) to an almost spa-like treatment and benefits include less flakiness for the long term.
A balanced scalp. Looking for the perfect shampoo to wash away product buildup and flakiness? Look no further than Balancing Act Invigorating Scalp Shampoo which almost magically manages to control both dryness and oil without ever stripping your hair or scalp!
For the junior set. We’ve gone beyond the idea of Not Your Mother’s to create products just for kids. NYM Kids Detangler spray makes it easy to comb through even the tightest coils and curls. Tear-free curl care was a trend we really loved in 2024 and will be continuing in the future! We’re also really (really) proud of our Not Your Mother’s KIDS Curly Care Moisturizing Shampoo & Conditioner. While we created these products for curly kids, they work well on thick hair too! Hair is cleansed and refreshed (hurray!) with not a tear or tangle in sight.
Foam alone. Leave it to the chemists at NYM to develop a line of weightless hair products that clean and condition. Plump For Joy Volumizing Max Body Foam Shampoo and Conditioner detangles as you go. So unlike some shampoos that leave knots everywhere, your newly washed hair will be full of volume without any added weight.
Back to our roots. With NYM Plump For Joy Instant Volume Root Powder, you’ll never have to do the flat hair walk of shame. This super lightweight formula adds lift and texture wherever you apply it. Use on dry hair to add a bit of oomph and volume and revive any style in an instant.
Bolder brunettes. We absolutely love the way NYM Clean Freak Dark Tint Dry Shampoo absorbs oil while complementing darker tones. That means that you won’t be left with a dull haze around your darker hair at any point.
Wet or dry, please don’t fry your hair! Not Your Mother’s Beat the Heat Heat Spray is a 450-degree heat and UV protectant spray that protects both wet and dry hair to defend against damage from hot tools and the environment. Style your hair on wash day or revive your hair when it wilts. It will work equally well!
Need even more reasons to love NYM products? Not Your Mother’s products are vegan, dye-free, color-safe, and made in the USA. They’re also cruelty-free, sulfate surfactant-free, paraben-free, silicone-free, and drying alcohol-free. So you can feel good about using all their products no matter your hair texture or style.