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Blonde Moment

Purple Shampoo $8.99


Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.

  • Fights Brass
  • bonding technology Bonding Technology
  • Strengthens
  • Moisturizes
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Instantly Tone, Brighten, & Repair Lightened Hues

Formulated with Bonding Technology—a natural, vegan blend that helps to support and add strength to even chemically damaged hair–and dark violet pigments to reduce brass and fight against yellow tones.  

  • 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
  • Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
  • Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
  • Packed with moisture to intensely hydrate bleached & damaged hair
  • Formulated with quinoa to aid in color retention 
  • For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
  • Sweet and sunny floral scent

How to Use

Purple Shampoo
Love this shampoo! It's my favorite go to when yellow or brassy colors start showing up! Love the smell and the way it leaves my hair feeling strong and healthy and perfectly toned! This purple shampoo is a keeper!!
Purple Shampoo
It's a great shampoo for blondes or hi lights. I used it with the matching conditioner and it doesn't dry out your hair like a lot of purple/blue tinted shampoos.

Frequently asked questions

Shop Also

  • Blonde Moment
    Purple Conditioner