This mask is purple because, if you look at a color wheel, it is directly opposite from yellow on the color wheel. Since they're opposites, this means they effectively "cancel" each other out when added. This means when you add the violet/purple pigments in our Blonde Moment Purple Toning Hair Mask to your yellow tones, the yellow will be neutralized!

Our Blonde Moment toning line uses deep violet pigments, but they're not permanent dyes - they're water soluble. This means that it won't dye your hair purple! If you feel like you see a slight "purple" tint, just follow up with a clarifying shampoo on any affected areas!

This mask can be used 2-3 times a week or as needed, whenever deep moisture and toning are desired.

This mask combines the softening and moisturizing benefits that a deep conditioner offers, while working to tone any unwanted yellow or brassy tones from strands. It's the perfect one-two punch!

This mask is made specifically for blonde shades, while the Triple Threat is designed for brunette shades.

The mask is more intense - in both hydrating and toning power - than the Blonde Moment conditioner.