Not Your Mother’s

Effective 04/16/2025

This Notice at Collection describes Not Your Mother’s LLC’s and DeMert Brands, Inc.’s (collectively, “we,” “us,” “Not Your Mother’s,” or “NYM”) collection, use, and disclosure of your Personal Information in connection with your use of our website www.notyourmothers.com (the “Site”) and the products provided directly by us to our Customers (collectively, the “Services”). “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

By using our Site or Services you are agreeing to this Notice, our Privacy Policy, and our Terms of Use. If you do not agree to any of these terms, please do not use our Site or Services.

For more details about of our collection, use, and disclosure of your Personal Information please review our Privacy Policy available here: https://notyourmothers.com/pages/privacy-policy. You may also review a PDF version of this notice by clicking this link. Capitalized terms in this notice have the meaning given to them in our Privacy Policy.

Information We Collect, Why We Collect It, and Whether it is Sold or Shared

The following table describes the categories of Personal Information we collect, the purpose for our collection, and whether that Personal Information is used for targeted advertising purposes, defined in some state privacy laws as “sold” or “shared.”

Category of Personal Information	Why We Collect It	To Whom it is “Sold” or “Shared” for Targeted Advertising Purposes
Personal Identifiers including your name, postal address, email, phone number, account username, device ID, mobile ID, and IP address.	·       Providing you with the requested Services   ·       Marketing our Services to you   ·       Communicating with you   ·       Detecting and preventing fraud   ·       Complying with our legal obligations	·       Advertising networks   ·       Data analytics providers
Categories of personal information from Cal. Civ. Code § 1798.80(e).	·       Providing you with the requested Services   ·       Marketing our Services to you   ·       Communicating with you   ·       Detecting and preventing fraud	·       Advertising networks   ·       Data analytics providers
Commercial information including products or services purchased or obtained from us.	·       Providing the requested products or Services   ·       Marketing our Services to you   ·       Detecting and preventing fraud   ·       Complying with our legal obligations	NYM does not sell or share this information
Internet or other electronic network activity such as IP address and browsing history.	·       Providing you with requested Services   ·       Detecting and preventing fraud   ·       Complying with our legal obligations	·       Advertising networks   ·       Data analytics providers
Geolocation data.	·       Providing you with requested Services   ·       Detecting and preventing fraud   ·       Complying with our legal obligations	NYM does not sell or share this information
Inferences drawn from any of the information in this chart to create a profile reflecting preferences or characteristics.	·       Providing you with requested Services   ·       Marketing our Services to you	NYM does not sell or share this information

Your Privacy Choices

You can opt-out of our sharing your information for targeted advertising purposes by following the instructions provided here.

Data Retention

NYM retains Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods vary depending on the type of data involved, but, generally, NYM refers to the following criteria to determine retention periods:

·       Whether we have a legal or contractual need to retain the data;

·       Whether the data is necessary to provide our products, Services, or Site; and

·       Whether our customers would reasonably expect that we would retain the data until they remove it or until their accounts are closed or terminated.

When we have no ongoing business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will store your Personal Information and isolate it from further processing until deletion is possible.