Skip to content

FREE SHIPPING on all orders $25+

Top Searches

  • Shampoo
  • Styling Mousse
  • Dry Shampoo
  • Hair Cream
  • Hair Lifter
  • Curl Foam
  • Styling
  • Frizz Control
No results

Shop Our Collections

Express your unique self with our innovations for every hair need.

Beach Babe Collection

beach babe

We’re bringing the beach to you with our Beach Babe collection of texturizing hair products. It’s the secret weapon to achieving those signature tousled waves that leads everyone to believe you just spent the day relaxing at the beach. Wave hello to beachy hair.

Explore Collection
    Beach Babe
    Dry Shampoo
    Texturizing
    $8.99
    Beach Babe
    Sea Salt Spray
    Texturizing
    $6.99
  • Beach Babe
    Sea Salt Spray
    Soft Waves
    $6.99
  • Beach Babe
    Blonde Hair Lightener
    Hair Lightener
    $8.99
Blonde Moment Collection

blonde moment

Fight unwanted brassy and yellow tones and extend your color with hassle-free haircare that’s formulated to bring out the best in your blonde hair, from color and texture, to appearance and feel, without ever using harsh chemicals. Let’s kick brass.

Explore Collection
  • Blonde Moment
    Purple Shampoo
    Toning
    $8.99
  • Blonde Moment
    Purple Conditioner
    Hydrating
    $8.99
  • Blonde Moment
    Purple Mask
    Tone & Repair
    $8.99
Clean Freak Collection

clean freak

Welcome to a new reality, where your hair feels clean and freshly washed without a drop of water, and white residue is a thing of the past. Our dry shampoos absorb excess oil instantly so you can skip the wash and still enjoy the refresh.

Explore Collection
    Clean Freak
    Original Dry Shampoo
    Refreshing
    $8.99
    Clean Freak
    Unscented Dry Shampoo
    Refreshing
    $8.99
  • Clean Freak
    Tapioca Dry Shampoo
    Refreshing
    $8.99
  • Clean Freak
    Overnight Dry Shampoo
    Refreshing
    $8.99
Curl Talk Collection

curl talk

Refresh, restore, and reset your curls with our comprehensive curl-care collection of hair products designed to serve all types of curly hair. Each product works to embrace and enhance your natural curl pattern without using harsh chemicals. Let your curls do the talking.

Explore Collection
  • Curl Talk
    Fragrance & Protein Free Sculpting Gel
    Flexible Hold
    $8.99
  • Curl Talk
    Fragrance & Protein Free Defining Cream
    Frizz Control
    $8.99
  • Curl Talk
    Whipped Cream
    Hi-Moisture
    $8.99
  • Curl Talk
    Edge Control
    Long-Lasting
    $8.99
Love For Hue Collection

love for hue

See yourself anew with Not Your Mother’s Love for Hue Semi-Permanent Hair Color Creams. They’re an adventure in expressing every side of you with fresh and fun hair colors that never require a long-term commitment. Pick from eight shades, or create your own by mixing Copper Blaze or Silver Lining with any of the others. The color lasts four to six washes, at which point you decide: stick with it, or try on something new?

Explore Collection
  • Love for Hue
    Semi-Permanent Color Cream
    Vibrant Color
    $13.99
Naturals Collection

naturals

The magic behind our Naturals collection of hair care products is the carefully curated, naturally occurring ingredients. From mango butter and aquatic mint, to activated bamboo charcoal and matcha green tea—we scour the planet for powerful ingredients that make a noticeable difference.

Explore Collection
  • Tahitian Gardenia & Mango Butter
    Curl Definition Shampoo
    Curl Definition
    $8.99
  • Tahitian Gardenia & Mango Butter
    Curl Definition Conditioner
    Curl Definition
    $8.99
  • Tahitian Gardenia & Mango Butter
    Curl Definition Detangler
    Curl Definition
    $8.99
  • Coconut Milk & Agave Nectar
    Shampoo
    Essential Moisture
    $8.99
Plump For Joy Collection

plump for joy

Bring your hair back to life with our Plump for Joy collection of hair products. Between the instant refresh you’ll get from the Dry Shampoo, to the maximum lift, boost of strength and added shine you’ll see with the Thickening Hair Lifter, this duo delivers hair that’s full of life.

Explore Collection
    Plump for Joy
    Dry Shampoo
    Body Building
    $8.99
  • Plump for Joy
    Thickening Hair Lifter
    Volumizing
    $6.99
  • Plump for Joy
    Mousse
    Volumizing
    $9.99
  • Plump for Joy
    Hairspray
    Volumizing
    $9.99
Smooth Moves Collection

smooth moves

Ready to try on a perfectly polished look? Our anti-frizz, hair-smoothing, shine-boosting Smooth Moves collection includes both in- and out-of-shower hair care products that deliver a salon-quality, sleek and smooth look with a reflective high shine.

Explore Collection
  • Smooth Moves
    Shampoo
    Anti Frizz
    $8.99
  • Smooth Moves
    7 Second Magic Hair Rinse
    Instant Shine
    $8.99
  • Smooth Moves
    Conditioner
    Anti Frizz
    $8.99
  • Smooth Moves
    Dry Shampoo
    Sleek & Fresh
    $8.99
Tough Love Collection

tough love

Color your hair? Style with heat? Relax or perm your hair? Or just experiencing general frizziness and dryness? It’s time to repair your damaged hair like a pro. The Tough Love Bond Repair Collection repairs damage and reduces breakage at each step of your routine for healthier, stronger and more manageable strands now and into the future.

Explore Collection
  • Tough Love
    Intense Bonding Treatment
    Pre-Wash Treatment
    $14.99
  • Tough Love
    Bonding Shampoo
    Repair & Cleanse
    $14.99
  • Tough Love
    Bonding Conditioner
    Repair & Condition
    $14.99
  • Tough Love
    Bonding Leave-in Protector
    Post-Wash Protective Spray
    $14.99
Way To Grow Collection

way to grow

Stronger, healthier hair looks good on everyone and now you can get it in just three steps with our collection that’s formulated with strengthening ingredients that work at the hair follicle.

Explore Collection
  • Way To Grow
    Shampoo
    Long & Strong
    $7.99
  • Way To Grow
    Conditioner
    Long & Strong
    $7.99
  • Way To Grow
    Leave-In Conditioner
    Long & Strong
    $8.49