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Blonde Moment

Purple Shampoo $8.99


Bringing out the best in blondes. This purple shampoo gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights.

Gluten Free
Color Safe
Fights Brass
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blondes, your wash day just got brighter.

We've combined the power of toning with the benefits of gently cleansing. With this powerhouse, you never have to sacrifice color for care again.

  • For natural, dyed or highlighted blonde hair 
  • Dark violet pigments reduce brass and fight against yellow tones   
  • Gently cleanses and moisturizes 
  • Formulated with violet rice extract 
  • Safe for natural and color-treated hair 
  • Sulfate surfactant free, silicone free, paraben free, phthalate free 
  • Gluten free 
  • Vegan
  • Cruelty free

How to Use

Shampoo & conditioner wash tutorial
Purple Shampoo
Love this shampoo! It's my favorite go to when yellow or brassy colors start showing up! Love the smell and the way it leaves my hair feeling strong and healthy and perfectly toned! This purple shampoo is a keeper!!
Purple Shampoo
It's a great shampoo for blondes or hi lights. I used it with the matching conditioner and it doesn't dry out your hair like a lot of purple/blue tinted shampoos.

Frequently asked questions