Hair love that lasts
Last year was crowded with ups and downs. Thankfully, hair trends were off the chart amazing.
Here’s a quick recap of some of our top trends of the past year:
TREND 1. Great big hair.
Many of you turned up the volume in the past year. Whether it was a ponytail with extra pouf, or a bob that was extra, volume played a big part in your hairstyles.
Still craving more volume? Not Your Mother’s Plump for Joy (PFJ) collection, is safe for natural and color-treated hair, cruelty-free, and vegan. It’s also loaded with innovation that make our hair technology superior, and always always, made in the USA. PFJ collection - like all Not Your Mother’s products - are also sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, and dye-free. Because at NYM we believe that achieving fabulous hair shouldn’t involve cruelty of any kind. If you’d like a bit more bounce, start with Plump for Joy Max Body Foam Shampoo followed by Plump for Joy Max Body Foam Conditioner. Shake the can well, and twist the cap to unlock. Keep the can upright when dispensing, and apply the foam conditioner to your wet hair from root to tip. Leave it in for two to three minutes before rinsing thoroughly.
TREND 2. Treating your scalp too.
One of the bigger trends this past year was realizing that shampooing and conditioning is great, but ignore your scalp and your hair won’t look amazing. Not Your Mother’s Sleep On It Overnight Serum not only calms your scalp, but it also acts as an overnight treatment to balance the scalp microbiome while soothing irritation and nourishing the skin on your scalp.
Trend 3. Curls rule our world.
Oh, how we loved the trend of curls, coils, and big bouncy waves trending last year. And we’re pretty sure curls will be bigger and bolder in 2025. Look for curl updos to trend around Valentine’s Day. We are obsessed with NYM Curl Talk Flash Freeze Gel which helps create and hold perfect curls, even on color-treated hair.
Related: Is the side part making a comeback?
Trend 4. Side parts.
Middle parts just didn’t cut it last year. In a survey, over 2,100 of you told us that you’re fully committed to a side part and intended to stay that way!
Hairstyle trend predictions for 2025:
Ready to plan your best ‘do for next year? These are the styles that will be trending for months to come.
- Bobs for days. We hate to tell you that we told you so, but we really did tell you so! Bobs, lobs, and textured chin-length hair is a trend we just know will be a big part of next year. Not Your Mother’s All Eyes on Me 10-In-1 Hair Perfector will keep your bob looking sleek for hours. If you prefer a bit of texture on your ‘do, Beach Babe Texture Spray. A top trick for short hair is to keep adding texture while styling. Divide your hair into small sections and spritz near the roots, Work through well with your fingers. Keep styling until you achieve the shape you like for each section – which leads us to another fun thing you can do with short hair. Add fun sections and twist or pull or tease into the shapes you prefer.
- Brow line detail. Love the look of heavy bangs or a bob that starts near your eyebrows? Well, get ready for more of the same! Next year promises to have everything from retro cuts to bouncy and precise details near your browbone. All Eyes On Me 3-in-1 Wax Stick allows you to easily create definition near your temples. Apply directly to damp or dry hair and shape each section.
Related: Can you commit to the chop?
Whether you’re a ponytail forever person or prefer to change up your hair each season, we’ve got the products that will meet all your styling needs.
Not Your Mother’s products are vegan, dye-free, color-safe, and made in the USA. They’re also cruelty-free, sulfate surfactant-free, paraben-free, silicone-free, and drying alcohol-free. So you can feel good about using all their products no matter your hair texture or style.