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Big. Bigger. Best Hair Yet.

14 of May, 2024
Big. Bigger. Best Hair Yet.

The bigger the hair…the better the look!

What is it about great big poufy hair that makes you feel glam, no matter what you’re wearing? Hair trends are moving steadily toward maximum volume, which means that the cutest 2024 hair will have that extra bit of height. While we don’t have a scientific explanation for that feeling when your hair has added volume, we do have an incredible collection that gives you the biggest, boldest, most beautiful hair yet.

Read this: Graduating soon? We have grad hair advice from your virtual big sis

Next-gen Plump for Joy

If you already use Not Your Mother’s Plump for Joy (PFJ) collection, you know that it’s safe for natural and color-treated hair, cruelty-free, and vegan. It’s also loaded with innovation that make our hair technology superior, and always always, made in the USA. PFJ products are also sulfate surfactant-free, silicone-free, paraben-free, phthalate-free, and dye-free. Because at NYM we believe that achieving to die for hair doesn’t have to involve cruelty of any kind.

But here’s some fun news for fans of PFJ. We took your favorite features and just launched a couple of products you’re going to love.

Plump for Joy Max Body Foam Shampoo + Conditioner

One of the complaints we hear most often is that while maximum volume is amazing, that gritty gross feeling afterward is not.

Our new Plump for Joy Max Body Foam Shampoo and Conditioner use a new and innovative hair technology that adds volume to but keeps the hair feeling clean and drying alcohol free. That also means weightless volume without buildup. The foam texture helps the product glide onto hair and distribute evenly. And while some volumizing products can dry our hair, our new foam conditioner and shampoo add hydration for softer and shinier hair. Do you know what else our foam formulation does? It helps evenly distribute product creating an airy lift instead of that heavy feeling you sometimes have with cream formulations.

Did we mention the super soft texture and scents that you love? Oh, yeah. It’s all in there.

How to use:

Plump for Joy Max Body Foam Shampoo: Start by shaking the can well and twisting to unlock the cap. Make sure to keep the can upright when dispensing, and apply the foam shampoo to your wet hair from root to tip, lathering and rinsing thoroughly. For best results, follow up with Plump for Joy Foam Conditioner.

Plump for Joy Max Body Foam Conditioner:  Start by shaking the can well and twisting to unlock the cap. Make sure to keep the can upright when dispensing, and apply the foam conditioner to your wet hair from root to tip. Leave it in for two to three minutes before rinsing thoroughly. For best results, start with Plump for Joy Foam Shampoo.

Time for some fun: The Clean Girl aesthetic gave way to the Mob Wife look. Here comes the volume!

PFJ Instant Volume Root Powder

Excuse us if we get a little giddy about this launch, but our Root Powder is talc-free and has a targeted applicator that delivers a precise lift. The easy application meets extra height only where you want it. We also love the fact that hair remains touchable and smells incredible.

Quick primer:

If you’re wondering about Plump for Joy Thickening Hair Lifter vs. Root Powder, we’re here to fill you in (get it?!). NYM PFJ Root powder can be used on your existing hairstyle, so a tiny spritz on dry hair will do the trick. Our thickening hair lifter is for wet styling, so use it before heat styling or setting your hair.

How to use

Shake well before use. Use Root Powder on dry natural or styled hair – this is not a product to be used on wet, damp, or sweaty hair! Section hair and dispense 1-2 pumps of powder onto roots of hair where extra body is desired. Massage powder into hair for instant long-lasting volume. For an extra bit of oomph, consider using a hairpin or barrette to gently push the area directly behind the part you want to add volume to.

Can’t get enough Plump for Joy?

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Big. Bigger. Best Hair Yet.

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Big. Bigger. Best Hair Yet.