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Dump Your Dupe: Not Your Mother’s Distinctive Technology Repairs and Beautifies

20 of March, 2024
Dump Your Dupe: Not Your Mother’s Distinctive Technology Repairs and Beautifies

Move over complicated bonding treatments, Tough Love does it better and faster

It seems like everywhere you look someone is promoting a new bonding treatment meant to fix your hair’s bond after too much heat treatment or hair color. But why are they all so complicated? We’re not, and there’s a reason for it.

Not Your Mother’s, welcomes you to the era of healthy hair without a long wait. Our entire Tough Love collection includes our latest innovation - Active Bonding technology. That means that after only one use of NYM’s Tough Love Bonding Shampoo, Bonding Conditioner, and Intense Bonding Treatment, hair is visibly strengthened, and breakage is reduced by 56%. And no matter how blonde you go, your hair will be 81% smoother.

Why so much damage?

Let’s take a step back for a sec. So many women are looking for a way to repair their hair back to health. Whether your straight to wavy hair is damaged from color or chemical treatments or heat styling, or prone to damage and breakage because of a styling routine that includes slicked-back buns or braids, we have a solution.

We’re the real deal

And to clear something up for just a moment, we’re not a dupe. All Not Your Mother’s products are created with proprietary technology. What we don’t have is a confusing multi-step process. All products in the Tough Love collection can be personalized and used individually or combined depending on the level of damage. 

Ready for some hair treatment + damage repair? Take one or more Tough Love products out for a spin! Whether you're looking for a leave-in treatment or want to shop shampoo & conditioner, we’ve got the hair treatment for you. 

All products in the Tough Love line are color-safe, vegan, dye-free, made in the USA, cruelty-free, sulfate surfactant-free, paraben-free, silicone-free, good for the planet, and good for your hair!

The Tough Love line is made up of:

  • Tough Love Intense Bonding Treatment
  • Tough Love Bonding Shampoo
  • Tough Love Bonding Conditioner
  • Tough Love Leave-in Protector

Related: Everything you need to know about heat protection

Ready to try some Tough Love?

Not Your Mother’s Tough Love Intense Bonding Treatment is a pre-wash treatment that strengthens and repairs hair bonds in a single use. That’s because our bonding treatment delivers the highest concentration of Active Bonding Technology to protect bonds from initial breakage. It also repairs even severely damaged broken hair bonds, leaving you with softer, smoother, bouncier hair. Be sure to rinse out treatment before shampooing.

How to use: Use as a pre-wash treatment before every 3-4 shampoos. If your hair is very damaged, increase usage to every 2-3 shampoos.   

Tough Love Bonding Shampoo is gentle enough to use every day, but tough enough to repair and strengthen your hair bonds while cleansing. You’ll notice that your hair immediately feels stronger, smoother, and more hydrated.

How to use: If you’ve used the treatment first, be sure to rinse out before wetting hair, lathering, and working through roots to ends. Rinse thoroughly. 

Tough Love Bonding Conditioner can also be used daily, but try to avoid using it near the roots of your hair to avoid weighing hair down. We love the way this conditioner builds on the initial treatment of the shampoo for almost instant detangling.

How to use: Apply to freshly shampooed hair and work through to ends. Leave in your hair for at least 2 minutes before rinsing. You can leave in for about 5 minutes for an extra repair boost if needed.

Tough Love Leave-in Protector works even if you’re a mix-and-match hair products person. We absolutely love the way this post-wash, lightweight spray intensely conditions, while strengthening, repairing bonds, and protecting hair up to 450°F. So heat style away – we’ve got you and your hair covered.  

How to use: Spray on clean damp hair (blot hair with towel instead of rubbing to keep hair smooth). Spray from mid-length to ends, avoiding roots. Gently comb through to distribute product. Style away! Your hair will look glossy and beautiful.

Learn more about how the Tough Love collection helps with bond building.

Dump Your Dupe: Not Your Mother’s Distinctive Technology Repairs and Beautifies

Time to Dump your Dupe: NYM Tough Love is the Only Bonding Treatment You Need

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Dump Your Dupe: Not Your Mother’s Distinctive Technology Repairs and Beautifies