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Curl Talk

Hard Hold Gel $8.99

Maximum Hold

Give your curls something to hold on to. This hard hold gel is a maximum-strength gel that gives your curls a flake-free and lasting hold.

Gluten Free
Silicone Free
With Protein
Max Hold
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a long lasting hold that won’t flake.

Formulated with Rice Curl Complex— a blend of rice, keratin amino acids and enzymes—which hydrates, conditions, protects, and enhances curl retention.

  • Maximum-strength hair gel
  • Flake free
  • Adds lasting definition to curls
  • Hydrates
  • Tames frizz
  • Formulated with Rice Curl Complex
  • Contains protein
  • Smells like citrus and jasmine
  • Safe for natural and color treated hair
  • Great for curly to coily hair types
  • Sulfate surfactant free, silicone free, paraben free, phthalate free
  • Drying alcohol free
  • Gluten free 
  • Cruelty free


Hard Hold Gel
I absolutely love this curl gel! I like to wash and let my hair air dry, especially in the summer, so this is perfect. I like the smell of it, I like that it is not sticky, and I like that it does not leave my hair feeling crunchy. I would definitely recommend!
Hard Hold Gel
I have 4b hair, but my front hair is damaged from straightening it one time (never again). This product, at the end of my wash day routine, was able to define my damaged curls in the front without leaving it white or flaky, as most gels just sit on my hair. I would definitely recommend it to natural hair people who want some definition with a lightweight product.
Hard Hold Gel
This gel is a "hard hold," but it does not leave my curls crunchy. They are bouncy, soft, and smooth. I love how easy it is to achieve the look I want using this. It smells great and holds all day, no letting me down. Brushes out smoothly when needed.

Frequently asked questions