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Cruelty Free
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Sulfate Free
Made in USA
Recyclable Packaging
Your shortcut to shine
NEW Glossy Shine + Protect Spray for instant shine and heat protection up to 450°F.
Shop NowNot Your Mother's. Because It's Yours.
Life-tested clean haircare for every strand and season
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- Curl Talk
Deep Hydration Mask
Defined by Moisture - All Eyes On Me
Glossy Shine + Protect Spray
Gloss that Guards - All Eyes On Me
In-Shower Gloss
Shower to Shine
HELLO, HAIR NEEDS
better hair days start here
HOT OFF THE PRESS
“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”
“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”
"You don’t have to spend major dough to keep your color looking fresh and cool"
“Not Your Mother’s strives to create salon-quality products — without the salon price tag”
Shampoo, Gloss, Rinse, Shine: How to Use an In-Shower Gloss
Learn how to use an in-shower hair gloss step by step: where it fits in wash day, how long to...
Overnight Hair Treatment: How to Wake Up to Softer, More Defined Curls
Can an overnight hair treatment really transform curls? Learn how nighttime serums work, how to apply one, and how to...
Best Hair Mask for Curly Hair: Deep Hydration for Dry Curls
Learn when to use a hair mask for curly hair, how it helps hydrate dry curls, and what ingredients to...
Hair Gloss vs Hair Mask: Which Treatment Does Your Hair Need?
Compare hair gloss vs hair mask treatments to learn which option helps boost shine, refresh color, repair dryness, and support...
Scalp Care Guide: Healthy Hair Growth from the Roots
Discover scalp care routines, treatments for your hair type, and tips to promote healthy hair growth. Learn how proper scalp...
Overnight Hair Treatment: Benefits and How to Use
Discover the best overnight hair treatments to repair damage. Learn how to use them, choosing the best one for your...
Beach Wave Technique Guide: Choose Your Perfect Method
Learn the best beach wave technique for your hair type with our guide. Find methods and product alternatives to sea...
Best Thickening Spray for Fine Hair: Create Volume
Discover how thickening spray for fine hair creates instant volume and density. Find the best products for fine hair from...
How to Co-Wash Hair: Benefits and Products to Use
Learn when co-washing works best for wavy hair, how to avoid buildup, and how to maintain definition without weighing hair...
Quick and Easy Hair Care Routine That Works
Learn how to simplify your hair care routine to five essential products while maintaining healthy, strong, and manageable hair.
Hair Scrunching: The Best Techniques for Beautiful Curls
Learn proper hair scrunching techniques to enhance waves and curls, reduce frizz, and boost volume without damaging your hair.
Air Dry Hair Styling Products That Work
Discover the best air-dry styling products for frizz control, definition, and effortless texture without heat tools.
Winter Hair Rescue: How to Combat Static and Dryness
Learn how to protect winter hair from dryness, static, and breakage with practical care tips, product guidance, and moisture-boosting routines.
Take the aura boost Quiz to Find Your Aura
Use the ‘What’s your aura?’ quiz to discover which aura boost ritual fits your hair type, texture, and vibe. Then,...
Meet aura boost: Not Your Mother’s New In-Shower Reset Ritual
Discover aura boost—4 targeted shampoo + conditioner rituals powered by peptides, magnesium, and feel-good fragrances to reset your strands and...
What Is Hydrating Styling Cream and When Should You Use It?
Learn what hydrating styling cream is, how it works, and when to use it to smooth frizz, define texture, and...
The Best Curly Hair Conditioner for Long-Lasting Hydration
Discover what makes the best curly hair conditioner, key ingredients to look for, and choosing a formula that delivers lasting...
How to Use Texture Powder Like a Pro
Learn how to use texture powder like a pro to add instant volume, grip, and style—perfect for refreshing second-day hair...
Finding the Best Anti Frizz Spray for Humid Days
Discover how to choose the best anti frizz spray for humid weather—protect your hair from moisture, maintain smoothness, and enjoy...
Tame the Frizz: How to Use a Hair Stick for Flyaways
Learn how to use a hair stick for flyaways to instantly smooth frizz, define sleek styles, and achieve a polished,...
Why You Need Dry Shampoo Powder for Your Dark Hair
Discover why dry shampoo powder for dark hair is a must-have to absorb oil, add volume, and refresh your look...
4 Hairstyles You Can Perfect with a Hair Slick Stick
Discover four easy and stylish hairstyles you can achieve with a hair slick stick—your go-to tool for taming flyaways and...
Hair Texture Powder: Summer's Most Versatile Hair Product
Discover why hair texture powder is the must-have styling product this summer—perfect for adding volume, grip, and effortless style to...
Sea Salt Texturizing Spray Tips for Effortless Summer Hair
Master the art of beachy waves with these expert tips on using sea salt texturizing spray for effortless summer-ready hair.
The Anti Frizz Spray Secret to Summer-Proof Hair
Discover how anti frizz spray tames flyaways and protects your hair from heat, humidity, and seasonal stressors.
How to Use Curly Hair Oil and Cream for Defined Dreamy Curls
Learn how to combine curly hair oil and curl cream for hydration, frizz control, and definition that lasts. Your dream...
Moisturize and Define Curls with Hair Oils for Curly Hair
Discover how to use hair oils for curly hair to boost shine, reduce frizz, and create soft, defined curls that...
Powder Dry Shampoo vs. Aerosol: Which One Wins?
Confused about choosing between powder and aerosol dry shampoo? Learn the pros, cons, and use cases to find the right...
Mousse for Curly Hair: Soft Definition Without the Crunch
Discover how mousse for curly hair delivers frizz-free hold, bounce, and volume without stiffness. Learn how to choose and apply...
Ingredients You Should Avoid in Shampoo for Curly Hair
Learn which ingredients to avoid in shampoo for curly hair to protect curls from dryness, frizz, and breakage—discover what to...
Why Leave-In Conditioner for Curly Hair is a Game-Changer
Learn why leave-in conditioner for curly hair is a must for any curly hair care routine to provide hydration, definition,...
The Best Hair Bonding Treatment for Damaged Hair
Breaking Down Hair Damage: What’s Really Going On? Split ends, dullness, frizz, and brittle strands—your hair’s telling you something. Damage...
How to Use Curl Defining Cream for the Bounciest Curls Ever
Curl Goals: What Is Curl Defining Cream and Why It Works Curl defining cream is a styling essential made to...
NYM Beauty School: All Eyes on Me 3-in-1 Styling Cream 101
Unlimited styles with a single hair styling cream We like to make all Not Your Mother’s products as effortless to...
Curl Bonding Basics: Strengthen and Revive Your Curls
Hair trends in curly care At Not Your Mother’s, we love curly hair. In fact, we like to think of...
How Not Your Mother’s Shook Up the Haircare Industry
Not Your Mother’s hair technology and innovation Last year was a big one for us here at NYM. Much like...
Hair Influencer Greta Wilson’s Favorite NYM Products
Greta Wilson knows a lot about healthy hair. She’s best known for sharing her endless wavy/curly hair hacks and we...
Not Your Mother’s Guide to Dry Shampoos
Whether your goal is oil absorption after a mega-sweaty gym sesh, or Day Two Hair that looks fresh from the...
How to Layer Your Hair Products to Smell Incredible
Not Your Mother’s shampoos, conditioners, and stylers are formulated with the most incredible fragrances, so why limit yourself to just...
Catch Some Waves: Easy Tips for Styling Wavy Hair
Whether you’ve got 2a Hair, 2b Hair, or 2c hair, summer is a great time to style your wavy look...
Big. Bigger. Best Hair Yet.
What is it about great big poufy hair that makes you feel glam, no matter what you’re wearing? Hair trends...
Grad Styles for Under the Cap: Virtual Big Sister Hair Hacks
Graduation caps aren’t necessarily flattering, but they do make a really great point. You. Are. Graduating! Now all you have...
How to Keep Colored Hair Vibrant This Spring
No matter your hair color, it’s important to protect and pamper your tresses to keep color beautiful until your next...
Is the Side Part Making a Comeback? Over 2,100 Think So!
Love the look of a side part? You’re in good company. NYM fans on Instagram participated in our recent poll...
The Clean Girl Aesthetic gives way to everything Mob Wife
In case you’re unfamiliar with everything “clean girl,” we’ll give you a quick lesson. The clean girl kept things pared...
Curl Talk 101: Learn Your Curl Type and Hair Journey
When it comes to curls, not all curl types have been treated equally. In fact, textured curls and coils have...
Everything You Need to Know About Heat Protection
A heat-styling cautionary tale (true story!) If you love the way your hair looks when it’s freshly styled, but hate...
Be a Beach Babe Year-Round
Beachy good looks no matter the weather The weather outside is frightful, but your hair really looks delightful. As you...
What Is Hair Slugging? TikTok's Trend Explained
While you were sleeping (your hair got a makeover) We’ve all heard the expression beauty sleep, but did you know...
Styling your hair with dry shampoo…who knew?
Back to gorgeous By now you’ve probably settled into your cute-for-school beauty and hair routine…or have you? Whether you’re in...