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Celebrating high quality, salon inspired, clean haircare for all generations.

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Curl Talk
Strengthening Oil
Nourish & Shine
$10.99
Beach Babe
Texturizing Dry Shampoo Powder
Texturizing
$11.99
Curl Talk
Fragrance & Protein Free Activating Mousse
Soft-touchable Hold
$10.99
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@notyourmothers

Featuring...

Curl Talk

a curl defining moment

All Eyes On Me

multitasking must-haves

Smooth Moves

get the glass hair look

Clean Freak

feels clean as freshly washed

Blonde Moment

maintain your blonde

Plump for Joy

big start. big finish. best hair yet.

Way to Grow

strong is the new healthy

Naturals

Made with good vibes only

Tough Love

repair damaged hair like a pro

Curl Talk

a curl defining moment

All Eyes On Me

multitasking must-haves

Smooth Moves

get the glass hair look

Clean Freak

feels clean as freshly washed

Blonde Moment

maintain your blonde

Plump for Joy

big start. big finish. best hair yet.

Way to Grow

strong is the new healthy

Naturals

Made with good vibes only

Tough Love

repair damaged hair like a pro

HELLO, HAIR NEEDS

better hair days start here

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”

"You don’t have to spend major dough to keep your color looking fresh and cool"

“Not Your Mother’s strives to create salon-quality products — without the salon price tag”

AT LENGTH

All the hair care tips and tricks.

Tame the Frizz: How to Use a Hair Stick for Flyaways

Learn how to use a hair stick for flyaways to instantly smooth frizz, define sleek styles, and achieve a polished,...

Why You Need Dry Shampoo Powder for Your Dark Hair

Discover why dry shampoo powder for dark hair is a must-have to absorb oil, add volume, and refresh your look...

4 Hairstyles You Can Perfect with a Hair Slick Stick

Discover four easy and stylish hairstyles you can achieve with a hair slick stick—your go-to tool for taming flyaways and...

Hair Texture Powder: Summer's Most Versatile Hair Product

Discover why hair texture powder is the must-have styling product this summer—perfect for adding volume, grip, and effortless style to...

Sea Salt Texturizing Spray Tips for Effortless Summer Hair

Master the art of beachy waves with these expert tips on using sea salt texturizing spray for effortless summer-ready hair.

The Anti Frizz Spray Secret to Summer-Proof Hair

Discover how anti frizz spray tames flyaways and protects your hair from heat, humidity, and seasonal stressors.

How to Use Curly Hair Oil and Cream for Defined Dreamy Curls

Learn how to combine curly hair oil and curl cream for hydration, frizz control, and definition that lasts. Your dream...

Moisturize and Define Curls with Hair Oils for Curly Hair

Discover how to use hair oils for curly hair to boost shine, reduce frizz, and create soft, defined curls that...

Powder Dry Shampoo vs. Aerosol: Which One Wins?

Confused about choosing between powder and aerosol dry shampoo? Learn the pros, cons, and use cases to find the right...

Mousse for Curly Hair: Soft Definition Without the Crunch

Discover how mousse for curly hair delivers frizz-free hold, bounce, and volume without stiffness. Learn how to choose and apply...

Ingredients You Should Avoid in Shampoo for Curly Hair

Learn which ingredients to avoid in shampoo for curly hair to protect curls from dryness, frizz, and breakage—discover what to...

Why Leave-In Conditioner for Curly Hair is a Game-Changer

Learn why leave-in conditioner for curly hair is a must for any curly hair care routine to provide hydration, definition,...

The Best Hair Bonding Treatment for Damaged Hair

Breaking Down Hair Damage: What’s Really Going On? Split ends, dullness, frizz, and brittle strands—your hair’s telling you something. Damage...

How to Use Curl Defining Cream for the Bounciest Curls Ever

Curl Goals: What Is Curl Defining Cream and Why It Works Curl defining cream is a styling essential made to...

NYM Beauty School: All Eyes on Me 3-in-1 Styling Cream 101

Unlimited styles with a single hair styling cream We like to make all Not Your Mother’s products as effortless to...

Curl Bonding Basics: Strengthen and Revive Your Curls

Hair trends in curly care At Not Your Mother’s, we love curly hair. In fact, we like to think of...

New Year Hair Resolutions to Last All Year Long

Resolutions? What resolutions? Your hair is perfect all year round. It’s still early in the year but most of us...

2024 Hair Trends Recap + 2025 Predictions

Hair love that lasts Last year was crowded with ups and downs. Thankfully, hair trends were off the chart amazing....

How Not Your Mother’s Shook Up the Haircare Industry

Not Your Mother’s hair technology and innovation Last year was a big one for us here at NYM. Much like...

Not Your Mother’s 2024 Holiday Hair Gift Guide

‘Tis the season for fabulous holiday hair It’s the most wonderful time of the year! Or at least it would...

Leave Dull Hair Behind and Start the Year with Hydrated Hair

We know that it can feel like an impossible task to keep hair beautiful year round, but we’re here to...

Hair Influencer Greta Wilson’s Favorite NYM Products

Greta Wilson knows a lot about healthy hair. She’s best known for sharing her endless wavy/curly hair hacks and we...

Can you commit to the chop? Short hair is trending

If you’re a celeb hair superspy you’ve no doubt noticed some of your favs showing off shorter locks. We see...

How to Layer Hair Product Fragrance for Lasting a Smell

Bestie, I don’t know how to tell you this, but your scent profile is all over the place. Don’t get...

Not Your Mother’s Guide to Dry Shampoos

Whether your goal is oil absorption after a mega-sweaty gym sesh, or Day Two Hair that looks fresh from the...

Back to School Stress: Taking Care of Yourself & Your School

Things seem so stressful for you right now with back-to-school pressure. What, do you think I didn’t notice? Let me...

How to Layer Your Hair Products to Smell Incredible

Not Your Mother’s shampoos, conditioners, and stylers are formulated with the most incredible fragrances, so why limit yourself to just...

The Summertime Self-Love Challenge: Starting with Your Hair

Staying confident during the summertime can be tough for so many people. With more skin showing, it can be harder...

Catch Some Waves: Easy Tips for Styling Wavy Hair

Whether you’ve got 2a Hair, 2b Hair, or 2c hair, summer is a great time to style your wavy look...

Combat Humidity and Keep Your Blowout Looking Fabulous

Whether you’re heading to a summer wedding, backyard party, or a schmancy work event, the summer heat can make you...

Why Summer Scalp Care Is Key to Great Hair

You spend so much time styling and taking care of your hair, but what about your scalp? If 2024 hair...

Big. Bigger. Best Hair Yet.

What is it about great big poufy hair that makes you feel glam, no matter what you’re wearing? Hair trends...

Grad Styles for Under the Cap: Virtual Big Sister Hair Hacks

Graduation caps aren’t necessarily flattering, but they do make a really great point. You. Are. Graduating! Now all you have...

April Showers: Wash Day Tips

Whether the damp weather causes your hair to frizz or flop, it can really put a damper on your mood...

How to Keep Colored Hair Vibrant This Spring

No matter your hair color, it’s important to protect and pamper your tresses to keep color beautiful until your next...

Why NYM Is Better Than a Dupe: The Science Behind It

Move over complicated bonding treatments, Tough Love does it better and faster It seems like everywhere you look someone is...

Is the Side Part Making a Comeback? Over 2,100 Think So!

Love the look of a side part? You’re in good company. NYM fans on Instagram participated in our recent poll...

The Clean Girl Aesthetic gives way to everything Mob Wife

In case you’re unfamiliar with everything “clean girl,” we’ll give you a quick lesson. The clean girl kept things pared...

Curl Talk 101: Learn Your Curl Type and Hair Journey

When it comes to curls, not all curl types have been treated equally. In fact, textured curls and coils have...

From Scalp Health to Big Blowouts – Hair Trends for 2024

Resolutions? What resolutions? When the year is brand new and shiny, it’s easy to make all kinds of New Year’s...

Kylie Jenner Rocks Bedhead Waves. You can too.

For billionaire reality TV star Kylie Jenner, dating everyone’s internet boyfriend Timothee Chalamet, comes with a lot of pressure. After...

Balancing Act: Caring For & Protecting the Scalp Microbiome

The scalp microbiome keeps both your scalp and hair healthy. And there are different types of (non-gross) bacteria that might...

Long-lasting volume and fuller hair? Yes, please!

During colder weather it can be easy to disguise bad hair days. Oily roots? Grab a baseball cap and you...

Everything You Need to Know About Heat Protection

A heat-styling cautionary tale (true story!) If you love the way your hair looks when it’s freshly styled, but hate...

Be a Beach Babe Year-Round

Beachy good looks no matter the weather The weather outside is frightful, but your hair really looks delightful. As you...

Extra Volume and Hold for Holiday Hair

Holiday Hair 101: Hint – there will be volume Whether you choose to wear a sparkly gold dress or toned-down...

What Is Hair Slugging? TikTok's Trend Explained

While you were sleeping (your hair got a makeover) We’ve all heard the expression beauty sleep, but did you know...

Give Your Curls Extra Lovin’ with NYMs New Curl Talk Stylers

Curl Power We absolutely love the way that curls are back in a big way. From loose ringlets to tight...

Styling your hair with dry shampoo…who knew?

Back to gorgeous By now you’ve probably settled into your cute-for-school beauty and hair routine…or have you? Whether you’re in...

Should you be Slugging? We Took a Deep Dive into This Trend

Even though hair slugging has taken TikTok and the rest of social media by storm, the newest haircare trend isn’t...

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Ace your hair

Shop By:

Celebrating high quality, salon inspired, clean haircare for all generations.

@notyourmothers

Featuring...

HELLO, HAIR NEEDS

HOT OFF THE PRESS

AT LENGTH

All the hair care tips and tricks.

Tame the Frizz: How to Use a Hair Stick for Flyaways

Why You Need Dry Shampoo Powder for Your Dark Hair

4 Hairstyles You Can Perfect with a Hair Slick Stick

Hair Texture Powder: Summer's Most Versatile Hair Product

Sea Salt Texturizing Spray Tips for Effortless Summer Hair

The Anti Frizz Spray Secret to Summer-Proof Hair

How to Use Curly Hair Oil and Cream for Defined Dreamy Curls

Moisturize and Define Curls with Hair Oils for Curly Hair

Powder Dry Shampoo vs. Aerosol: Which One Wins?

Mousse for Curly Hair: Soft Definition Without the Crunch

Ingredients You Should Avoid in Shampoo for Curly Hair

Why Leave-In Conditioner for Curly Hair is a Game-Changer

The Best Hair Bonding Treatment for Damaged Hair

How to Use Curl Defining Cream for the Bounciest Curls Ever

NYM Beauty School: All Eyes on Me 3-in-1 Styling Cream 101

Curl Bonding Basics: Strengthen and Revive Your Curls

New Year Hair Resolutions to Last All Year Long

2024 Hair Trends Recap + 2025 Predictions

How Not Your Mother’s Shook Up the Haircare Industry

Not Your Mother’s 2024 Holiday Hair Gift Guide

Leave Dull Hair Behind and Start the Year with Hydrated Hair

Hair Influencer Greta Wilson’s Favorite NYM Products

Can you commit to the chop? Short hair is trending

How to Layer Hair Product Fragrance for Lasting a Smell

Not Your Mother’s Guide to Dry Shampoos

Back to School Stress: Taking Care of Yourself & Your School

How to Layer Your Hair Products to Smell Incredible

The Summertime Self-Love Challenge: Starting with Your Hair

Catch Some Waves: Easy Tips for Styling Wavy Hair

Combat Humidity and Keep Your Blowout Looking Fabulous

Why Summer Scalp Care Is Key to Great Hair

Big. Bigger. Best Hair Yet.

Grad Styles for Under the Cap: Virtual Big Sister Hair Hacks

April Showers: Wash Day Tips

How to Keep Colored Hair Vibrant This Spring

Why NYM Is Better Than a Dupe: The Science Behind It

Is the Side Part Making a Comeback? Over 2,100 Think So!

The Clean Girl Aesthetic gives way to everything Mob Wife

Curl Talk 101: Learn Your Curl Type and Hair Journey

From Scalp Health to Big Blowouts – Hair Trends for 2024

Kylie Jenner Rocks Bedhead Waves. You can too.

Balancing Act: Caring For & Protecting the Scalp Microbiome

Long-lasting volume and fuller hair? Yes, please!

Everything You Need to Know About Heat Protection

Be a Beach Babe Year-Round

Extra Volume and Hold for Holiday Hair

What Is Hair Slugging? TikTok's Trend Explained

Give Your Curls Extra Lovin’ with NYMs New Curl Talk Stylers

Styling your hair with dry shampoo…who knew?

Should you be Slugging? We Took a Deep Dive into This Trend