Skip to content

FREE SHIPPING on orders of $40+

Clean Freak

Explore collection

Shop By:

Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.

Best Sellers

The best of the best
Explore Collection
7.0 fl oz
Beach Babe
Dry Shampoo
Texturizing
$3.29+
7.0 fl oz
Plump for Joy
Dry Shampoo
Body Building
$3.29+
Purple Shampoo
Blonde Moment
Purple Shampoo
Toning
$8.99
7.0 fl oz
Clean Freak
Original Dry Shampoo
Refreshing
$3.29+
6.0 fl oz
Curl Talk
Defining Cream
Frizz Control
$8.99+
Purple Conditioner
Blonde Moment
Purple Conditioner
Hydrating
$8.99
6.0 fl oz
All Eyes On Me
10-in-1 Hair Perfector
Detangling Leave-in
$3.29+
8.0 fl oz
Beach Babe
Sea Salt Spray
Texturizing
$3.29+
7.0 fl oz
Clean Freak
Unscented Dry Shampoo
Refreshing
$3.29+
6.0 fl oz
Curl Talk
Sculpting Gel
Flexible Hold
$8.99+
Activating Mousse
Curl Talk
Activating Mousse
Soft-touchable Hold
$8.99
Leave-In Conditioner
Way To Grow
Leave-In Conditioner
Long & Strong
$8.49

HAIR NEEDS

better hair days start here

Press

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”

"You don’t have to spend major dough to keep your color looking fresh and cool"

“Not Your Mother’s strives to create salon-quality products — without the salon price tag”

Blog

hair expert tips and tricks!

Blue Shampoo: A Brunette’s Best Friend
What does blue shampoo do? Here's everything you need to know from our in-house Chemist, Madison.
How to Use Sea Salt Sprays for Beautiful, Beachy waves
Wave hello to beachy hair. Even though you may not be able to spend every day in the sand and...
Everything You Need to Know About Dry Shampoo
What is dry shampoo and how does it work? Madison Keene, NYM In-House Chemist explains everything you need to know. 
The scoop on purple shampoo. What it is, how it works and why you need it.
What does purple shampoo do? Here's the rundown from our in-house Chemist and resident blonde, Madison.
How to Manage Your Oily Hair. Spoiler Alert: Believe it Or Not, Oily Hair is a Good Thing!
While there are worse things in life than having a bad hair day, right now we can’t think of them....
Don’ts for Your ‘Do: How to Protect Your Gorgeous Hair
Nearly anything goes for hair these days—sleek locks, wild curls, artistic color—it’s all in play