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Celebrating high quality, salon inspired, clean haircare for all generations.

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

Curl Talk
Defining Cream
Frizz Control
$10.99
Curl Talk
Activating Mousse
Soft-touchable Hold
$10.99
Curl Talk
Mini Styling Set
$11.99
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@notyourmothers

Featuring...

Curl Talk

a curl defining moment

HELLO, HAIR NEEDS

better hair days start here

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

“A can of refreshing Not Your Mother's dry shampoo spray for relying on this holy grail hair care product to refresh your mane. Perfect for all hair types, it absorbs excess oils and offers a fresh linen scent that adds a chic touch to your mane.”