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Celebrating high quality, salon inspired, clean haircare for all generations.

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Aluminum Free

Cruelty Free

Paraben Free

Sulfate Free

Made in USA

Recyclable Packaging

    Curl Talk
    Defining Cream
    Frizz Control
    $10.99
  • Curl Talk
    Activating Mousse
    Soft-touchable Hold
    $10.99
  • Curl Talk
    Mini Styling Set
    $11.99

Featuring...

Curl Talk
a curl defining moment

HELLO, HAIR NEEDS

better hair days start here

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

AT LENGTH

All the hair care tips and tricks.

The Best Hair Bonding Treatment for Damaged Hair

The Best Hair Bonding Treatment for Damaged Hair

Breaking Down Hair Damage: What’s Really Going On? Split ends, dullness, frizz, and brittle strands—your hair’s telling you something. Damage...