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Not Your Mother's is a state of mind, bold, different and always evolving. We celebrate all of our differences and create high quality, salon inspired, clean haircare products for all generations.

    Curl Talk
    Defining Cream
    Frizz Control
    $10.99
  • Curl Talk
    Activating Mousse
    Soft-touchable Hold
    $10.99
  • Curl Talk
    Mini Styling Set
    $11.99

Featuring...

Curl Talk
a curl defining moment

HELLO, HAIR NEEDS

better hair days start here

HOT OFF THE PRESS

“After a final mist of texturizing spray, she adds Not Your Mother’s Clean Freak Dry Shampoo...so that [Hailey Bieber's] soft waves look just as beautiful the next day”

AT LENGTH

All the hair care tips and tricks.

NYM Beauty School: All Eyes on Me 3-in-1 Styling Cream 101

NYM Beauty School: All Eyes on Me 3-in-1 Styling Cream 101

Unlimited styles with a single hair styling cream We like to make all Not Your Mother’s products as effortless to...